Getting the names of anonymous subscribers I

Personalization is factor to success with email marketing. One simple, but important aspect is greeting recipients with their name. Generally, you will ask for the subscriber's name together with her email address. Some people are reluctant to give that information, however, or they are simply too lazy to type it, and if you do not require the name for successful subscription you end up with an anonymous user who you can only greet with ‘Dear Friend.’ Send a letter to those who have signed up for your newsletter. Make sure you don't mail the same person more than once with your request for personal information.