Sales pitch makes no newsletter

If you offer a marketing newsletter as a way to keep in contact with your customers, make sure it is a newsletter. An email newsletter is defined by valuable content, and this is what subscribers will expect. If somebody subscribes to a newsletter, he does not expect product offers without context, or a magazine ad turning up in her Inbox.

If a 'newsletter' consists of nothing but an ad for a some other product, it will quickly find its way to the trash. If the newsletter contains an interview with a great artist, some ideas, tips and tricks, and a detailed guide of some technique then the subscriber might get interested.