Address recipients with their name in email marketing campaigns

If I get a bulk email, it feels much less bulky if it greets me with my name. I feel more like myself, less like a number - & I am more likely to read the message, maybe risk a click or two.
If at all possible, personalize your marketing mails to greet & address recipients individually with their name and designation. Some time, we use the first name only, but for some campaigns the last name will be required.