Reflect the corporate design in email marketing newsletter

Your email marketing strategy is overall marketing strategy. So, the design (and the content) of your newsletter or email marketing campaign should reflect your corporate design. This ensures that recipients can make a connection between the emails the get and the sender's other ventures. The company image and the image created by the email marketing efforts can interact and maybe strengthen each other. If the internet marketing does not reflect the corporate design, this can have a bad effect on the image of the company.