Writing Effective Google Adwords Ads

Writing Effective Google Adwords Ads

By: Jason Oickle

It's been a long accepted and well known fact that a business is doomed to failure if you don't advertise. Everyone in business will agree that advertisements and traffic are the lifeblood of the industry. Without it, your business will certainly die.

With all the different marketing strategies and advertising techniques, new entrepreneurs are somewhat torn between the ideal and the affordable. The problem is they have to go with both sides in order to achieve the profits they desire.

Since the birth of Internet marketing, the saying, “Content is king” is not an understatement. In reality, why else would people go online, it's for the information, right?

Because of this, internet marketers now realize they have to maximize the use of such powerful words in order to generate more traffic and profit from their websites.

Hence, the creation of Google Adwords is a perfect innovation.

In the online business world, in order for advertising to be effective, you have to write creative ads that will instantly hook your reader’s attention. With all the different tools available from google, it makes adwords a perfect tool to effectively promote a website.

The main problem is most people are not adept in creating effective and attractive words. These people are having difficulty creating highly targeted words that will generate more profits.

So for anyone that has no idea how to effectively write Google Adwords ads, here are some pointers you can use:

1. Try not to repeat words.

With the typical forms of commercials, repetition is one way of instilling into the minds of the consumers the informations that best describe the product, in Google Adwords, it is no longer necessary to repeat the words.

The focus of Google Adwords is not so much on how the ads will retain in the memory of the person involved, but more on the ability to attract and entice people to respond positively and click your ads.

2. Targtet the right niche market.

Writing good Google Adwords ads will be completely useless if you fail to target the right market. For example, if you write an ad about golf and your target niche market consist of people who are not all interested with golf, chances are, you will end up throwing money away.

My main point here is that getting the right words in order to hit the right market is a basic principle with online advertising. This is because if you hit the right market and use the right words, you will definitely generate more targeted traffic and accumulate more sales.

3. Use keywords in your ad.

With search engine optimization, keywords are just as valuable as the money itself. Therefore, in order to get greater exposure and attention from your Google Adwords campaign, it would be best to use keywords within the heading of the ad.

When people are searching for information on google, their search tools are the keywords. Therefore, when Google search engine spiders locate websites that contain the keywords being searched by the consumer, the ads that contain these words in its headline would most likely shown.

4. Accuracy vs. Appropriateness.

Accuracy and appropriateness should go hand in hand. This is because accurate information is not useful if it is not appropriate for the situation where it was used.

Make sure you write your adwords campaigns that bear accurate and appropriate information. The appropriateness must relate to the attributes of the website.

5. Test and track all your ads.

The one thing you must do when advertising online is to test and track everything. You can get alot of information from testing your ads such as what is working and what's completely useless. Doing thing you will better spend your advertising dollars and avoid throwing money away.

Writing Google Adwords ads is not as easy as 1-2-3, but it is not that hard either. As long as you keep these tips in mind, you are surely on your way to effective Google Adwords campaigns that will definitely generate more traffic and sales for your business.

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How to Increase AdSense CTR in Ten Easy Steps

How to Increase AdSense CTR in Ten Easy Steps

By: Codrut Turcanu

As an AdSense Webmaster, you can monitor your CTR and your site traffic to determine how and where your ads are most effective. Maximizing your success with AdSense will be experimentation and trial and error, but there are some things you can do from the start to help your CTR along.

1) Ad Placement

Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it's okay not to want to bombard your visitors with a site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn't be in business for very long, would they? Your site should be the same way. Place ads where they can easily be viewed and where they're visible to your visitors.

2) Ad Text Color

The text color of your ads should match the text color of your site. If you use bright blue for headlines on your site, use that for your AdSense headlines as well. This makes it appear as if the ads are part of the content.

3) Page Content

Choose a broad niche for your site, then break it down into smaller niches. Those smaller niches go on separate pages. This is also site organization and will help you place better-targeted ads. For example, if you have a computer site, break it down into sub niches: repairing computers, new computers, used computers, software, etc.

If you lump things together on one page and don't organize, you'll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren't as helpful to the visitor as you may think.

4) Don't Label Them as Ads

Don't label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there's no need to point out that these are ads. It will just prevent them from blending in with the content of your site. Since the ads are targeted, if you allow them to, they will appear to be additional information on what your visitors are already interested in. Don't put a sign there letting them know they're wrong and it is, indeed, a "dreadful" ad.

5) Ad Appearance

Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you're providing, you're giving them another point of interest rather than an ad that many people might shy away from.

6) Expand Your Site

Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It's important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.

7) Move the Ads

Sometimes return visitors only see what's new or what's changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you'll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn't "see" last week.

8) Ad Format

Wider ads appeal to more visitors because they're easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it's important to balance your ads and the content on your pages. You'll discover that the way you think the ads should be for optimal CTR aren't always where they need to be. Monitor your ad placement versus CTR and you'll find the place and format that works best on each page.

9) Don't Chase the Million Dollar Keywords

Don't try to compete with the experts for the $100 keyword. It may work from time to time, but you'll have more success with mid-range keywords, and less competition too. By using mid-range keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.

10) Use Text Ads, not Image Ads

By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.

When trying any new method of using AdSense or new placements, be sure to monitor and track the results. After all, you're experimenting to see what brings you the highest CTR. By documenting your results, you'll know what makes the most money for you and you'll become one of the AdSense Webmaster gurus in no time at all.

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How To Use Pay Per Click Marketing For Your Business

How To Use Pay Per Click Marketing For Your Business

By: Gregg Hall

Pay-per-click programs (PPC’s) allow you to buy a prime position in a search engine by selecting the price you wish to pay for each visitor your receive. This can place you exactly where you want to be in the listing, or let you decide how much you want to spend on advertising.

The big advantage of PPC’s is that you don’t have to worry about messing with keywords or links or any of that. You can just figure out how much you want to pay for a keyword and buy your position. In addition, you only pay for people who actually click on your link (for banner ads, you often have to pay when someone sees it.) And you can also get cheap visitors. Bids usually start at around five cents per click. The top three bids though are often promoted across a network of sites (Overture place theirs at the top of Yahoo!) so there can be big bonuses for bidding high.

This is how most pay-per-click programs work:

1.You create your page title, description and link as you want it to appear in the search results.

2.You enter the keywords and phrases that will prompt your listing to appear.

3.You enter your keyword bid (the amount you are willing to pay for each click to your site).

4.Your keyword bid is compared to that of other bidders for the same keyword. The results are returned to the user with the highest bid appearing first.

With PPC’s, the name of the game is profit. You need to be careful not to get carried away with the ranking so that your promotion doesn’t cut into your revenues.

This is essential! There’s no point in being top if you’re out of business in a month. You have to figure out what you can afford and keep to it. Base your decision on your visitor to sales ratio (the number of visitors on average that it takes to generate a sale) and your net profit per sale.

So for example, if you were get a sale from every tenth visitor, and you net a profit of $20 from each sale, then you can’t pay more than $2 for each click without operating at a loss. In practice, you might make one sale for every 500 or so clicks and pay perhaps 15 or 20 cents for each visitor, depending on your market.

It’s absolutely crucial for you to know your visitor to sales ratio.

It’s also important to keep that ratio as high as possible, and that means only bidding on relevant keywords. If you pay for visitors who are looking for something completely different to the services you’re offering, you’re just throwing your money away. They aren’t going to buy, and even at five cents a shot, those wasted nickels soon add up. On the other hand, because you can pay so little, it is worth bidding on as many relevant keywords as possible.

The key is to balance high payments for top keywords with low payments that bring in less traffic.

You should also consider the quality of visitors the site will send you. The more targeted a directory, the more your visitor to sale ratio may improve—and that might make it worth improving your bid price.

Submitting your site to a PPC is certainly a lot faster than submitting to a search engine or a directory. You must, however, make sure you consider the following:

• The maximum amount you can bid (can’t stress that enough!)

• The keywords you wish to bid on.

• The titles and descriptions of the site.

That last point is very important for making the most of PPC’s. Just because you don’t have to worry about putting keywords in your title and descriptions to please a program doesn’t mean relevance isn’t important. On the contrary, relevance still matters. You need to let the user know that your site is exactly what they’re looking for. That means putting the keyword in the title and having a catchy, informative description. Remember, the more good clicks you get, the more money you’ll make.

Gregg Hall is a consultant for online and offline businesses and lives in Navarre Florida. Get more tips on pay per click advertising at www.theinternetmarketingsecrets.com/recommends/Adwords