Dynamic Marketing With RSS Feeds

Dynamic Marketing With RSS Feeds

By: Marige O'Brien

When RSS Feeds first came out only the larger news services and web servers invested in them. But, as more and more webmasters and marketers discover their positive effects on page rankings and realize each feed is considered an inbound (often permanent) link, they are being embraced on a much wider scale.

For the end user, their greatest advantage is the instantaneous transmission of information, which is delivered directly to anyone who has the feed in their feed reader. This offers users up-to-the-minute information. But, as a marketing tool, many are just now discovering that, with each new feed set up, another inbound link is created, one that, with promotion, will build a page's rankings and site traffic significantly. Plus, with email becoming increasingly uncertain as a form of communication, newsletters have also discovered this to be an excellent alternative, one that has wide appeal because of its anonymity.

And, too, authors are discovering the advantages of creating RSS feeds for their articles, since it can save them what is an otherwise arduous task of submitting their work to a multitude of submission sites. In fact, with this option, end users and newsletters can directly feed into their favorite authors, bypassing the submission sites altogether. Not good news for the submission sites-- unless THEY pick up the feeds, too. And many are doing just that.

While some hesitate to take on this new form of communication, the fact is, it is easy to create and maintain an RSS Feed and, at the time of this writing, the software is still available for free. In fact the only real barrier to Feeds becoming more wide-spread seems to be the lack of straight-forward instruction in setting them up. This has stopped many from pursuing this new, dynamic type of communication. (For instruction, see below.*)

And, too, some feel that there is less control with this new medium since, unlike email marketing, the recipient's remain anonymous. But with spam filters that block even those that have "opted-in" and regular, private email being erroneously blocked more and more often, the email marketer begins to wonder about the validity of their efforts.

While this does pose a serious question about the future of email marketing, it also provides an answer to those who use email to circulate newsletters or news about relevant site updates. By simply providing an RSS Feed, this information can be obtained.

Most of all, RSS Feeds keep marketers on their toes, since only those sites that are regularly updated, will benefit the most.--mo

Marige O'Brien works as a writer, web designer and Internet Marketer. (www.trackermo.com) NEW-- RSS Feeds to Articles and blogs, Plus A Special Offer for new TCC Sign-ups. Click HERE for complete RSS instructions.

Dynamic Marketing With RSS Feeds

Dynamic Marketing With RSS Feeds

By: Marige O'Brien

When RSS Feeds first came out only the larger news services and web servers invested in them. But, as more and more webmasters and marketers discover their positive effects on page rankings and realize each feed is considered an inbound (often permanent) link, they are being embraced on a much wider scale.

For the end user, their greatest advantage is the instantaneous transmission of information, which is delivered directly to anyone who has the feed in their feed reader. This offers users up-to-the-minute information. But, as a marketing tool, many are just now discovering that, with each new feed set up, another inbound link is created, one that, with promotion, will build a page's rankings and site traffic significantly. Plus, with email becoming increasingly uncertain as a form of communication, newsletters have also discovered this to be an excellent alternative, one that has wide appeal because of its anonymity.

And, too, authors are discovering the advantages of creating RSS feeds for their articles, since it can save them what is an otherwise arduous task of submitting their work to a multitude of submission sites. In fact, with this option, end users and newsletters can directly feed into their favorite authors, bypassing the submission sites altogether. Not good news for the submission sites-- unless THEY pick up the feeds, too. And many are doing just that.

While some hesitate to take on this new form of communication, the fact is, it is easy to create and maintain an RSS Feed and, at the time of this writing, the software is still available for free. In fact the only real barrier to Feeds becoming more wide-spread seems to be the lack of straight-forward instruction in setting them up. This has stopped many from pursuing this new, dynamic type of communication. (For instruction, see below.*)

And, too, some feel that there is less control with this new medium since, unlike email marketing, the recipient's remain anonymous. But with spam filters that block even those that have "opted-in" and regular, private email being erroneously blocked more and more often, the email marketer begins to wonder about the validity of their efforts.

While this does pose a serious question about the future of email marketing, it also provides an answer to those who use email to circulate newsletters or news about relevant site updates. By simply providing an RSS Feed, this information can be obtained.

Most of all, RSS Feeds keep marketers on their toes, since only those sites that are regularly updated, will benefit the most.--mo

Marige O'Brien works as a writer, web designer and Internet Marketer. (www.trackermo.com) NEW-- RSS Feeds to Articles and blogs, Plus A Special Offer for new TCC Sign-ups. Click HERE for complete RSS instructions.

Unleash The Power Of RSS In Website Marketing

Unleash The Power Of RSS In Website Marketing

By: Thomas Choo

Ever wondered what is RSS? It stands for Really Simple Syndication or Rich Site Summary, and is a very effective method to bring your website contents to your website visitors.

Unlike other Internet marketing and publishing tools, RSS can power multiple key Internet marketing and publishing activities in different areas:

* Prompt delivery of your Internet content to end-users.
* Increase the visibility of your website and thereby generating more traffic/visitors to your website.
* Power your Internet public relations through RSS conversations.
* Enhance your web presence.
* Serve as an advertisement platform for publishers and advertisers.

So how exactly can RSS help in your website marketing? Well, here’s how:

1. Enhance the visibility of your website and generate more traffic

RSS can be a value-added revolution in the marketing field. For many marketers and Internet publishers, RSS is one tool which can improve their online visibility and generate more visitors.

2. Improve your search engine rankings

RSS has been documented to bring a great impact on the traditional search engine rankings. Even sites supposedly with low traffic are pushed to first-page sites positions for their key search engine keywords and phrases after switching over to RSS feeds.

This is due to the fact that RSS feeds increases the number of inbound links to the site, the specific RSS feed format, and tight RSS feed focus and RSS-specific search engine strategies. These provide the search engines with strong and focused content streams from publisher’s website. RSS publishers get more attention by search engines and directories since RSS contents are still scarce.

3. Increase the number of visitors through RSS search engines, directories and content aggregators

You have numerous options available like RSS-specific search engines, directories and content aggregators to further publicize your RSS feeds and your RSS content, to generate additional exposure, which was never available before.

These will introduce your site to new audiences, making the content more accessible and at the same time improve your search engine rankings by providing you with relevant inbound links to your site.

4. Make your contents reach other websites

Some publishers may have the interest to provide their visitors with more high-quality content but cannot generate on their own. They can make use of RSS feeds from other websites to do so.

RSS is the standard for Internet content syndication and it makes it easy to get your content published on other websites also. The very same feeds you are using to deliver your content to end-users can be taken by other sites to display your content, while providing links back to full-text versions of that content on your own site.

This ensures that you will be able to get new visitors especially those interested in the topic you are covering. Each of these visitors can be turned to a new subscriber or customer with the help of your effective marketing skills.

When someone syndicates your content they are actually giving you an endorsement, increasing your credibility and your perceived brand-value. Depending on the number of visitors and the response, and with the help of RSS, planning for the next move of your business is made easier.

Thomas Choo specializes in Internet Home Based Business. Visit www.multiple-revenue.com/rss.html for free download of the amazing ebook on RSS and a really useful RSS software (valued at $64).

Pay Per Click Advertising And Marketing By Greg Lietz

Pay Per Click Advertising And Marketing

By: Greg Lietz

When I think of Pay Per Click, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone's ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.

Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.

Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.

Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.

There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.

Greg Lietz is a freelance writer and businessman. His articles provide content about web site marketing strategies and PPC Strategies.