Internet Marketing Articles, Free Internet Marketing Articles, Web Internet Marketing Tips

Top Internet Marketing Services Companies

2007-03-02T20:19:00.000-08:00

Organic Optimizations: Top 30
SEO Image, Inc.
Intrapromote LLC
Bruce Clay, Inc.
Search Engine Optimization Inc.
Telic Media
Customer Magnetism
WebMama.com Inc.
YELLOW7 Interactive
USWeb.com
TopRank Online Marketing
Arte Works Business Class
iProspect
Web Targeted
icrossing
Submit Express
Service Internet Solutions, LLC
High Position Limited
1st on the List Promotion Inc.
Kinetic Results
Neutralize
UnREAL Marketing, Inc.
Prime Visibility
Inteliture.com
Alchemist Media, Inc.
First Page SEO
Reprise Media
eTrafficJams.com
Blizzard Internet Marketing, Inc.
Search Mar, Inc.
360i LLC

SEM Training Programs: Top 5
Bruce Clay, Inc.
Global Strategies International
Laredo Group
Apex Pacific Pty Ltd.
Search Engine College

Search Engine Friendly Web Development: Top 5
delphicsage.com
avenuea-razorfish.com
2advanced.com
Red Clay Interactive
DeepBlue

SEM Hosting: Top 5
Rackspace Ltd.
GoDaddy.com, Inc.
Hosting.com
Interland, Inc.
Hostway Corporation

Search Engine Friendly Web Design: Top 5
Oxidev Interactive
DeepBlue
4guys.com
352 Media Group
ecisive.com

SEM Email Marketing: Top 5
Topica Inc.
Mailworkz.com
VerticalResponse, Inc.
Constant Contact
Double Click

Pay Per Click Management: Top 5
Telic Media
Intrapromote LLC
SEO Image, Inc.
SearchAdNetwork
Search Engine Optimization Inc

Link Popularity Services: Top 5
Intrapromote LLC
Patrick Gavin Inc.
Ad Maiora
TextLinkBrokers.com
Link Experts

Content Creation/ Search Engine Copywriting: Top 5
InfoSearch Media
The WriteContent.com
Smith Content
Content Domain
Ascent Copywriting

Press Release Distribution: Top 5
24-7pressrelease.com
PR.com
PR Newswire Association LLC
PR Web International, Inc.
Business Wire

Website Traffic Analysis: Top 5
Omniture, Inc.
Click Tracks
Web Trends Inc.
Mondosoft
Maxamine, Inc.

Seven Required Elements of a Home Business E-Commerce Package : By Frederic Thomson

2007-02-26T02:15:00.000-08:00

Seven Required Elements of a Home Business E-Commerce Package : By Frederic Thomson

By: Frederic Thomson

Does managing your own e-commerce business sound appealing to you? Remain in the comfort of your home. Spend more time with your family. Be your own boss. The benefits of having a home business are numerous. That is why so many people are trying to determine what the best home businesses are. Being enthusiastic about igniting their own income through the Internet, people search to find how they can create their own home based business income opportunities. Then they realize there are an awful lot of options to choose from. So, what is the best e-commerce package for you? When it comes to e-commerce packages, most online merchants have the same basic needs. The trick is to make sure an e-commerce package satisfies your needs. You should try to find something that will be easy to use to increase your chances of sticking with it and becoming successful.

Some important things to look for in an e-commerce package are:

1. Website and Hosting Combination
Choosing a provider that helps you set up a site, or better yet, provides a ready-made site, and hosts it for you can save you a lot of time. It can also save you a lot of frustration if you are not particularly interested in the "techie" stuff. After all, you want to run a business and that is where you should spend your time.

2. Templates
If the provider gives you tools to help build your own site, be sure there are a variety of templates available. While all templates can be customized, sometimes that just does not work for every business. If there are a large number of templates to choose from, there is bound to be one that will fit your business.

3. Payment Methods
You need to make sure that the payment options that your e-commerce package uses will satisfy your customer’s needs. For example, if your e-commerce package only accepts Paypal, you will miss out on the customers that do not use Paypal. This will decrease your earnings. Be sure to accept MasterCard and Visa as a minimum. You can always add Discover and American Express if you like as they broaden the payment possibilities.

4. Shopping Cart
Be sure the shopping cart is easy to use, pleasing to the eye, allows customers to add or subtract from their order and provides a link back to where the customer came from so they can continue shopping before checking out. An easy to use shopping cart is a must. Anything that makes it difficult for a customer to complete their shopping experience, will either chase them away, or at the very least, keep them from ever returning.

5. Tax and Shipping Cost Calculation
This only applies if you are selling hard goods and not downloadable information products. While most customers probably will not be shopping from your state, tax is not a major problem, but you need to check with your state to find out what laws may apply to you. Shipping is a different matter. Shipping must be calculated for all customers. Customers also want to see what their shipping costs will be. The easiest way around this is to offer free shipping and build it into your product cost.

6. Performance Reports
These are a must have as they are essential for seeing how your business is operating. E-commerce packages offer reports to help you keep track of your expenses and earnings. They can also tell you the number of people who visited your site, what pages they looked at, where they came from to get to your site and other valuable information to assist you in your marketing effort.

7. Marketing Assistance
And speaking of marketing, here is a biggie. There are packages available that provide valuable information and training on how to market your website. Seek these out. If you are new to e-commerce, this can be invaluable because just having a website is not worth much if no one knows about it. Driving traffic to your site can be done for free as well for money. Look for a package that offers information on a variety of methods so you can find the best fit for your business and your budget.

The author, Rick Thomson, is the founder of the MindStream Marketing Group, and is dedicated to researching select home business ideas, opportunities and resources. Find the results of his extensive research at www.MindStreamGroup.com.

Understanding SMTP Error Messages - How Email Works

2007-01-11T21:19:00.000-08:00

Understanding SMTP Error Messages

Way too often, error messages are but mystic numbers forming some kind of incomprehensible code. This page wants to be your guide to the code mail servers produce when you try to send mail, but it doesn't work.

"Could not send your message. Error 421."

This was all the email client showed her. This, and a mere button waiting for the mouseclick of relief that would make even the sparse message go away: OK.

No, it is not OK. It is not okay to leave the user with a mystic code that tells nothing about whose fault it was that the message could not be sent, which error exactly occured, and, in particular, what can be done to resolve the problem.

It is not okay, but only too often it happens. What if all a physician said was: "we have to do a hypopharyngoscopy"?

What's your next step? You consult somebody who you think knows, a clinical dictionary or the web.

This page wants to be your dictionary for (E) SMTP (the protocol used to send emails) server response codes.

The Meaning of the Numbers

A mail server will reply to every request a client (such as your email program) makes with a return code. This code consists of three numbers.

The first generally tells whether the server accepted the command and if it could handle it. The five possible values are:

1: The server has accepted the command, but does not yet take action. A confirmation message is required. Currently, this is not used.
2: The server has completed the task successfully.
3: The server has understood the request, but requires further information to complete it.
4: The server has encountered a temporary failure. If the command is repeated without any change, it might be completed. This is hardly ever used by mail servers.
5: The server has encountered an error.

The second number gives more information. Its six possible values are:

0: A syntax error has occured.
1: Indicates a informational reply, for example to a HELP request.
2: Refers to the connection status.
3 and 4 are unspecified.
5: Refers to the status of the mail system as a whole and the mail server in particular.

The last number is even more specific and shows more graduations of the mail transfer status. This leads us to the detailed list of ESMTP server response codes, as layed down in RFC 821 and later extensions.

List of SMTP Server Response Codes

211 - A system status message.
214 - A help message for a human reader follows.
220 - SMTP Service ready.
221 - Service closing.
250 - Requested action taken and completed. The best message of them all.
251 - The recipient is not local to the server, but the server will accept and forward the message.

252 - The recipient cannot be VRFYed, but the server accepts the message and attempts delivery.

354 - Start message input and end with .. This indicates that the server is ready to accept the message itself (after you have told it who it is from and where you want to to go).

421 - The service is not available and the connection will be closed.
450 - The requested command failed because the user's mailbox was unavailable (for example because it was locked).
zSB(3,3);if(!z336){var zIsb=gEI("adsb");if(zIsb){zIsb.style.display="inline";zIsb.style.height="0px";zIsb.style.width="0px";}var zIss=gEI("adss");if(zIss){zIss.style.display="inline";zIss.style.height="0px";zIss.style.width="0px";}}
Try again later.
451 - The command has been aborted due to a server error. Not your fault. Maybe let the admin know.
452 - The command has been aborted because the server has insufficient system storage.

The following error messages (500-504) usually tell you that your email client is broken. It's probably best to let the program's author know.

500 - The server could not recognize the command due to a syntax error.
501 - A syntax error was encountered in command arguments.
502 - This command is not implemented.
503 - The server has encountered a bad sequence of commands.
504 - A command parameter is not implemented.
550 - The requested command failed because the user's mailbox was unavailable (for example because it was not found, or because the command was rejected for policy reasons).
551 - The recipient is not local to the server. The server then gives a forward address to try.
552 - The action was aborted due to exceeded storage allocation.
553 - The command was aborted because the mailbox name is invalid.
554 - The transaction failed. Blame it on the weather.

21 Ways To Avoid Email Spam Filters

2006-12-20T01:39:00.000-08:00

21 Ways To Avoid Email Spam Filters

1. Use a consistent "From" field.

2. Have permisson to contact the recipient. Never spam.

3. Avoid spam trigger words.

4. Follow best practice email marketing techniques.

5. Monitor the blacklists.

5. Don't use carbon copy to lots of recipients.

7. Personalise the "to" field.

8. Don't keep mailing to someone if they have unsubscribed.

9. Don't use a mailing service that tolerates spam.

10. Remove bounces from your list.

11. Don't use the recipient's email address in the subject line.

12. Avoid using words that appear in Outlook's Junk Filter list.

13. Don't use multiple exclamation marks or dollar signs.

14. Ask recipients to add your email address to their "trusted sender" or "whitelist" list or Address Book.

15. Don't use excessive capitalisation.

16. Avoid javascript, embedded forms, and hidden text in HTML emails.

17. Prefix all links with http://

18. Don't use an IP address in links instead of a domain name.

19. Don't mention spam laws compliance.

20. Block generic email addresses from your list (abuse@, nospam@, sales@, info@, webmaster@)

21. Use confirmed opt-in (ie. send a confirmation email whenever someone is added to your list).

How To Make Money Using RSS

2006-11-17T02:59:00.000-08:00

How To Make Money Using RSS

By: Art Luff

RSS, (Really Simple Syndication) has become so popular today and is being referred to by internet users as "Pull" Technology rather than "Push" Technology.

It's difficult to imagine that anyone who logs on to the Internet has not heard of "Spam." Most, If not all Internet users are inundated with these advertisements, that we did not ask for or request.

For those of you that may not be familiar with the term, rest assured we're not talking about canned meat here. LOL! Rather, it is unwanted advertising from people that we neither asked for or requested to recieve. Spam is "Push" technology. "Pushed" in your face and inbox, wanted or not.

Many believe this brand of "Push" technology is or will be, the death of email. Yet, as long as there are individuals and companies that continue to use the illegal spam process, email will be around for a long long time. The irony being, companies are raking in millions, selling spam solutions, to people and big corporations, that are Not Working!

RSS, is the Total Opposite of the above "Push" technology. When subscribing to an RSS Feed, subscribers "Pull" information into their RSS Readers and can only be done so if someone voluntarily subscribes to a particular RSS Feed. If they find it's not the information they want, they can simply unsubscribe and never have to recieve another message from the owner of that particular feed. Hence the term "Pull" Technology.

Utilizing RSS "Pull" technology has become a popular source of income for webmasters that use RSS Feeds on their websites. Here's How:

Let's say, you set up a one page mini-site or you could even set up a Blog. A Blog would be a quick and easy alternative.

You can then host ads from either Google Adsense or the New Yahoo look alike Google Ads. When someone visits your page and clicks one of your ads, You Get Paid.

If you've followed along and done the steps above, you've created a good starting place. You're going to need to make sure your pages are optimized properly. This will ensure you get your page ranked high in the search engines.

Like any site or page, the more targeted traffic you get, greater are the chances that someone will click your ads. Which increases your Income.

Now, by using the power of RSS you increase your pages earning potential. When you add an RSS Feed to your page, you convert it into an ever changing, dynamic web page. Bringing you an abundance of visitors who, in all probability will return to read it.

Especially if you add 10 or 15 RSS Feeds to your page. You will create a dynamic, ever changing, self updating page. Providing valuable content that readers will want to read, over and over again.

Any web page can be turned into a dynamic web page. Just use the free RSS creator software called "Carp" This is one of the most popular free versions and can be downloaded here: http://www.geckotribe.com/rss/carp/

After you set the program up on your website and added the proper code to your website, then you will need to collect RSS feeds that relate to the topic of your web page.

You've got your web page, It's topic is about writing articles. Go to Google News, Get their RSS Feed Code, Insert it into the designated Carp Coding, then make the necessary changes found below: http://news.google.com/news?hl=en&q=writing+articles&ie=UTF-8&output=rss

Same with Topix.net, adjust the code like this: http://rss.topix.net/search/?q=writing+articles&xml=1

Once you've got your web page uploaded, It will automatically pull in fresh content from Google and Topix about writing articles.

Do these things for any web page and watch your search engine ranking soar and also your Income!

Announcing the Complete, NEW 8 CD "Cash-Like-Clockwork System" Newly Revised for the Year 2006 www.best-resale-deal-ever.com/CLCW.html

Dynamic Marketing With RSS Feeds

2006-11-17T02:58:00.000-08:00

Dynamic Marketing With RSS Feeds

By: Marige O'Brien

When RSS Feeds first came out only the larger news services and web servers invested in them. But, as more and more webmasters and marketers discover their positive effects on page rankings and realize each feed is considered an inbound (often permanent) link, they are being embraced on a much wider scale.

For the end user, their greatest advantage is the instantaneous transmission of information, which is delivered directly to anyone who has the feed in their feed reader. This offers users up-to-the-minute information. But, as a marketing tool, many are just now discovering that, with each new feed set up, another inbound link is created, one that, with promotion, will build a page's rankings and site traffic significantly. Plus, with email becoming increasingly uncertain as a form of communication, newsletters have also discovered this to be an excellent alternative, one that has wide appeal because of its anonymity.

And, too, authors are discovering the advantages of creating RSS feeds for their articles, since it can save them what is an otherwise arduous task of submitting their work to a multitude of submission sites. In fact, with this option, end users and newsletters can directly feed into their favorite authors, bypassing the submission sites altogether. Not good news for the submission sites-- unless THEY pick up the feeds, too. And many are doing just that.

While some hesitate to take on this new form of communication, the fact is, it is easy to create and maintain an RSS Feed and, at the time of this writing, the software is still available for free. In fact the only real barrier to Feeds becoming more wide-spread seems to be the lack of straight-forward instruction in setting them up. This has stopped many from pursuing this new, dynamic type of communication. (For instruction, see below.*)

And, too, some feel that there is less control with this new medium since, unlike email marketing, the recipient's remain anonymous. But with spam filters that block even those that have "opted-in" and regular, private email being erroneously blocked more and more often, the email marketer begins to wonder about the validity of their efforts.

While this does pose a serious question about the future of email marketing, it also provides an answer to those who use email to circulate newsletters or news about relevant site updates. By simply providing an RSS Feed, this information can be obtained.

Most of all, RSS Feeds keep marketers on their toes, since only those sites that are regularly updated, will benefit the most.--mo

Marige O'Brien works as a writer, web designer and Internet Marketer. (www.trackermo.com) NEW-- RSS Feeds to Articles and blogs, Plus A Special Offer for new TCC Sign-ups. Click HERE for complete RSS instructions.

Earn Money Online By Mastering Pay Per Click (PPC) Advertising

2006-11-17T02:56:00.000-08:00

Earn Money Online By Mastering Pay Per Click (PPC) Advertising

By: Marcus Boo

Pay Per Click (PPC) advertising is the fastest growing internet advertising media to date. The popular advertising technique of PPC involves placing sponsored links that are usually in the form of text ads on various websites, advertising networks, and also on search engine results pages. The auto-generated text ads are typically positioned near search results and the advertiser pays a certain cost for each visitor that click through on the link or banner to visit the advertiser’s web page. There are some businesses that rely solely on PPC advertising to earn money online, thus proving its effectiveness as a powerful marketing tool.

Generally, PPC advertising is all about bidding for the position you want on search engine results and listings. Advertisers do this by bidding on keywords or phrases that are relevant to their products or services. The higher the bid, the higher the position on the search results, the more people will find the ad and click on it to go to their websites. Some people call this "keyword auctioning". Advertisers would then pay the bidding price every time a visitor clicks through to land on the webpage.

Pay Per Click advertising normally involves the following steps. First, choosing and setting up an account with a PPC search engine followed by depositing funds into the account. Next, creating a keyword list of specific keywords or phrases you want to bid for where your listings will appear on the results pages of the search engine. Then you carry on to bid on the ad position for the keywords or phrases you selected. Next, you write a relevant and compelling ad copy to entice visitors to click through. You then define which page you want the visitor to land on after clicking through. Finally, you confirm and place the advertisements on the search engine.

There are many advantages to Pay Per Click advertising, making it an effective marketing tool to promote your business and earn money online. Some of them are listed below:

1. Immediate Traffic
PPC advertisements are implemented almost instantly thereby giving you an instant onslaught of traffic within the shortest time possible to earn money online.

2. Getting Highly Targeted Traffic
PPC advertising can provide you with a flood of qualified highly targeted traffic. Visitors who click on your ads are actually looking for the specific product or service that you are offering thereby increasing your chance to convert the visitor into a customer and earn money online faster.

3. Tracking Your Investment
Most PPC advertising come with a tracking system that will determine exactly how many visitors click through to your website and which keyword or phrase they found your advertisement on. Some tracking systems also allow you to determine the time spent by the visitor on your site and the number of pages they viewed. These are valuable tools in determining statistics such as click through rate (CTR), conversion rate and return on investment (ROI) which will increase your ability to earn money online.

The following are some of the important points to consider when planning a pay per click campaign.

1. Know Your Product
Knowledge of your product or service is critical to a setting up a good PPC campaign.

2. Stay within Your Budget
Determine your daily or monthly budget and stick with it. This means keeping your budget in mind and avoiding bidding wars whenever possible.

3. Bid the Right Amount
You need to master the art of bidding. A bid that is too high can easily exhaust your entire budget, while a bid that is too low can make you lose the coveted position.

4. Watch the Bottom Line
Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC campaign. If conversion is too low then spending more money on advertising is not advisable.

5. Building a Good Keyword List
Select the right keywords and phrases to bid for. Research your keywords well using existing search terms and online keyword suggestion tools. Know which are the terms that are mostly used by your customers when searching for your product or service. Concentrate on specific keywords or phrases and not broad ones.

6. Use an Effective Landing Page
A good landing page, be it a sales page or a lead capture page, is crucial to the success of a PPC campaign. The conversion rate will determine if you can earn money online successfully with PPC advertising.

Mastering the art of advertising with PPC can boost your profits and allow you to earn money online quickly and easily. With PPC as a powerful marketing tool in your arsenal, you can be sure to crush your competition and dominate your niche to earn money online successfully.

Marcus Boo has helped many earn money online successfully, visit: Earn Money Online MLM Business Opportunity Get this high quality ebook FREE: Guide to Earning Money Online.

Pay Per Click Advertising And Marketing

2006-11-17T02:55:00.000-08:00

Pay Per Click Advertising And Marketing

By: Greg Lietz

When I think of Pay Per Click, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone's ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.

Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.

Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.

Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.

There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.

Greg Lietz is a freelance writer and businessman. His articles provide content about web site marketing strategies and PPC Strategies.

How To Make Money With Affiliate Programs The Easy Way

2006-11-17T02:54:00.000-08:00

How To Make Money With Affiliate Programs The Easy Way

By: Pat Johnson

In order to make money with affiliate prgrams, becoming an affiliate with top notch programs is one of the most important steps towards success.

As an affiliate, you advertise the products or services of others. Convenient because you don't have to go through the rigmarole of creating your own products. You simply place a Google Ad which directs readers to the website you are representing.

But which company? Choosing an affiliate company to promote deserves serious consideration. Here are some tips:

1. Join for free. Associate with a company that doesn't charge a monthly fee.

2. Don't waste time with low commission programs. Your time is valuable. As an affiliate, it's just as easy to earn $20 as it is to earn $1

3. Study the company's web site. Does it Look professional? Does it do a good job of convincing people to buy? A good site with a great sales pitch or letter will make money For you.

4. The best sites: 1) offer a moneyback guarantee 2) have testimonials from satisfied customers 3) accept online payments 4) offersecure online ordering.

5. Choose companies that pay every few weeks (vs those that make you wait 2-3 months)

6. Do you simply want to make money with affiliate programs of any kind , or do you want to go with a product or service related to your personal interests? A combination of the two is ideal.

7. Company statistics (tracking your sales) should be in real time and available 24/7

8. Set up should be easy. For some programs, you can take up to an hour just trying to figure out how to sign up. Not worth the hassle.

9. To make money with affiliate programs on a long term basis, look for companies that offer lifetime commissions. When a customer you referred buys again, you get paid.

10. Do a Google search and find out what other affiliates think about the company. Type in the company name and study the reviews.

11. Preferably the company you join offers products or services people need and use.

12. Go with what is popular. What is popular offline will be popular online, like golf, weight loss, etc.

13. Join the 2 biggest affiliate networks: the best way I know to make money online with affiliate programs is by joining Clickbank and Commission Junction. By signing up once with either of these, you have access to thousands of programs.

Clickbank offers digital products, downloadable in minutes. Some other Clickbank advantages are: 1) high commissions, up to 75% of product's value 2) real time stats, 24/7 3) sends checks every 2 weeks.

Commission Junction offers physical goods available via snail mail.

14. You want to be able to reach someone at the company if you have questions. Send a test question via email. 24 hours or less to respond is good.

15. Don't dilute your focus by signing up with too many companies at once. You will never make money with affiliate programs if you spread yourself too thin. As a beginner, focus. Iron out the kinks then move on to the next program once the first one is on autopilot.

16. Companies to avoid: 1) get-paid-to-surf programs 2) programs that offer guaranteed Traffic 3) send-cash-in-the-mail programs 4) gifting programs 5) chain letters.

17. Be willing to be offbeat. The subject of online marketing is saturated and the competition is stiff. Look for hidden nuggets, subjects where the competition is not as tough.

18. Go with a program that pays you to recruit others. That way, you double your efforts.

19. Here's my favorite wat to make money online with affiliate programs: Promote programs that only require reader to sign up or register. Reader doesn't have to buy anything! For example, lending programs that pay you when reader only fills out an application.

20. If you already have a web site, choose a program that complements your site.

If you want to make money with affiliate programs the easy way, you need a proven formula that will guide you step-by-step through the entire process

Discover The 'Street-Smart' Secrets I Use To effortlessly Make Money With Affiliate Programs, make Over $10,000/Month - Click Here or www.richjerkreviews.com/GoogleCash.html

Boost Your Business With Free Web Promotion

2006-11-17T02:53:00.000-08:00

Boost Your Business With Free Web Promotion

By: Aurel Radulescu

Whether you are starting a new business or operating on a budget, you cannot go wrong with free web promotion. The truth is that not everyone has an expense account to justify an aggressive advertising campaign. Many businesses, especially web-based, outline marketing as their largest expense. However, free web promotion has changed the way that everyone looks at advertising.

The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free. There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news.

Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter.

One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive.

There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn’t have to empty the entire expense account. In some cases, it won’t even cost you a cent.

For better search engines ranking and permanent back links you can also submit your web sites to AgoraFind.com web directory, AllFinancialSites.com finance directory and AllLawSites.com law directory.

Search Engine Optimization for Affiliate Marketers

2006-11-17T02:52:00.000-08:00

Search Engine Optimization for Affiliate Marketers

By: Brice Mattson

There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.

Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them.

Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business’ success.

Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely have a step closer to achieving high page rank through search engine optimization.

The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrases that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.

You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Always keep in mind that search engine optimization methods are important in developing your site’s status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and coerce increased business through your online business.

To Join Brice Mattson's Newsletter All About Making Money Online Send A Blank Email To: siriusfreehomebiz@getresponse.com

Cost Effective Methods of Driving Visitors to Your Site

2006-11-17T02:49:00.000-08:00

Cost Effective Methods of Driving Visitors to Your Site

By: Ian Williamson

Getting visitors to your website has been the ultimate dream of internet marketers. More traffic equals more money, so they say. But how can you do it without spending a fortune?

Unknown to many there are a few ways of getting visitors to your site without risking a lot of money. But remember, it's not that easy. It takes more work. So, if you would rather work instead of pay to get visitors to your site, then here are a few things you can do:

1.Submit articles to article directories. This is probably one of the most effective ways of getting traffic to your site. By submitting articles with a link that points to your website, you are assured of long term traffic. As long as your article stays in the directories that you submit to, people can find it and the chances of getting traffic to your website is increased. A few of the article sites where you can submit to are goarticles.com, ezinearticles.com, ideamarketers.com, articlecity.com and articlemarketer.com, real-articles.com articlesfactory.com.

2. Search Engine Optimization (SEO). It's not really rocket science. SEO is simply a technique that you implement on your site to rank higher in the search engines. Here are the things you might want to implement right away:

a) Your domain name should have your keyword in it.
b) Title tag of each page of you site should contain your keyword.
c) Your keyword should be on the first paragraph of your page.
d) The image alt tags should contain your keyword.
e) The file names of each page of your site should also have your keyword.

3.Create a blog then link it to your site. Postings at Blogger are easily indexed by Google. Updating your blog is feeding the search engines. Each time you put fresh content out, the search engines will notice it and come running to eat it all up. Putting your keywords in this fresh content will help you rank higher in the search engines. Your site gets updated a lot if you link your blog to it. Blogging is easy and it adds a lot of pages to your site. You can get free blogs at blogger.com and wordpress.com.

4.Posting in forums related to your topic. By participating in forums you'll have the opportunity to place your link in the signature line and get traffic from forum members. You can find a forum related to your topic by going to a search engine and typing your keyword + forum. Make sure the signatures you post in forums are catchy to attract readers and make them click on your link and come to your site.

These are simple, cheap and very effective ways of getting visitors to your website. Implementing the above would guarantee a stream of traffic not only for the short term but also for the long haul

For more Web Marketing Articles by Ian Williamson please visit www.real-articles.com/Category/Web/89

Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way

2006-11-17T02:44:00.000-08:00

Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way

By: Philip Nicosia

If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?

While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development. For if your website can’t be reached universally, you defeat the very purpose of the internet: that is, to make information available to any website user from across the world.

How you get to be accessed is actually a matter of presentation style, organization, and most importantly, how fast and extensive search engines get to lead users to your website. Unless your pages are indexed in the search engines they can’t send you the free visitors you are all looking for.

Fortunately, the search engines want your content too and there are a number of ways you can help them, which they encourage you to do - by creating sitemaps of your website. Sitemaps created for the various search engines will enable these search engines’ spiders to crawl faster, more systematically, and more extensively into your website’s pages.

By doing so, you get the maximum exposure you can. Such exposure will boost your pride in having your pages viewed, read, and used by more and more visitors the way you intended them to. On the financial aspect, the more visitors your website gets, the higher your website’s potential advertising value.

Now with the vast expansion of websites on the internet, it has become necessary to create different types of sitemaps, each having its own complexity in setting up.

HTML Sitemaps
Creating an HTML sitemap linked to and from your home page is something savvy webmasters have been doing for years and perhaps is the simplest to create. This sitemap is simply a list of pages contained on your site and enables the search engines spiders to easily find your pages, especially the ones that are linked deep in your website that they may have trouble finding otherwise.

TEXT Sitemaps
A text sitemap is simply a list of the URLs of your site in the form of a text file. These can then be submitted to search engines such as Yahoo! to notify them that all the pages exist and by doing so invites their spider to visit.

XML Sitemaps
Google launched Google Sitemaps as a way for webmasters to give them information they could use to better crawl their sites. This involves creating an XML Sitemap for which they provided their Google Sitemap Generator. This can be the most complicated to set up using the tools provided by Google as you need to be running Python on your server. It’s perhaps the most important one too given the current dominance of the search engine.

Setting up all three types of sitemaps may seem a daunting task but luckily there are websites that take the strain out of this and you can create all three within a matter of minutes.

XML-Sitemaps.com is one such site. Originally developed to easily create Google sitemaps for webmasters without an understanding of Python, it has evolved through demand for new features.

It offers the Sitemap Generator that lets you build your sitemap online in four simple steps, for free! The Sitemap Generator is easy to use and user-friendly even for average computer literates. Just type in your URL and other parameters (e.g. frequency of change or update that your website will likely undergo, the priority of a specific URL relative to the other pages on the same website, etc.) and follow the ensuing instructions until you get to add your URL to the Google Webmaster account. You will then be given the options to download your websites sitemaps in XML, HTML and TXT format. If still you get stuck with a step, you may enquire and get assistance from its technical support.

Go check xml-sitemaps.com for more details or better yet, to get started!

The only limitation of the free sitemap Generator is that it allows only up to 500 pages per website. Still, this limit is high. Statistics show that out of the more than 64000 sitemaps generated using this service, the average website size was only 155 pages, way below the 500-page limit. This figure is represented by 78% of all webmasters who have used the Generator.

However, in case your website falls beyond this limit, you may check out the PHP Sitemap generator script. Offered at a very reasonable price, this stand-alone script is intended for unlimited-sized sitemaps, which is beyond the capacity of online services.

Whichever search engine or for whatever search purpose, sitemaps are clearly the fastest and most efficient way to navigate this digital highway. The best thing about it is, with these easy-to-use sitemap generators, you don’t have to be a computer geek to help keep this internet traffic moving.

Philip Nicosia is the webmaster of XML-Sitemaps.com, a site specialising in sitemap software that generates XML, HTML and TXT sitemaps for webmasters.

Fast and Easy Profits Using PPC in Your Affiliate Marketing Business

2006-11-14T00:59:00.000-08:00

Fast and Easy Profits Using PPC in Your Affiliate Marketing Business

By: Kurt Naulaerts

Pay Per Click, also referred to as PPC, is one of four different types of search engines available on the internet today. In fact, when it comes to internet advertisements to targeted audiences, PPC is the most cost effective of all methods. Forbes magazine states that PPC search engines, is responsible for two billion dollars of sales yearly and they expect that number to rise to about eight billion dollars by 2008.

First, you need to understand how a PPC search engine actually works. What happens is that the search engine will create a listing, then rate them in accordance with the amount the owner of the site bid per click on that particular engine. Essentially, website owners are bidding against each other, in an auction sort of format, to achieve higher ranking when it comes to certain phrases or keywords.

When the search engine determines who has bid the highest for a particular keyword, that site will be listed in the first slot when searched for on the search engine. Subsequent bidders will be listed in the next available slots, depending on who was the second highest bidder, third higher, and so on. These ads will then appear within the page results and placed according to the amount bid on the advertisement.

How can I make money implementing my Affiliate marketing business and PPC together?

When a visitor clicks on a link and purchases a product or service from the vendor is the only way to generate income from an affiliate program. Earnings can fluctuate from pay period to pay period because the entire program and profit potential depends on the number of sales, traffic to the website, and the content that is upon the website.

When you combine an affiliate program with PPC, you will find that your earning potential becomes much easier. With a PPC, you are paid per click from your site to theirs, not only as a result of leads, sales, or memberships. Which means more earning potential for you.

What is more about combining PPC search engines with an affiliate program, is that you can even earn a profit from those visitors that really aren't even interested in the services and products you have to offer. This increases the earning potential tremendously.

Another great aspect of combining the two is that you earn commissions all the while building your website up as a resource that is valuable to website visitors. This means that if someone found exactly what hey were looking for within your website, they are ten times likely to keep returning to see what else you have offer.

Therefore, by implementing your own PPC search engine into your site, you earn the money when a paid advertising link gets clicked, instead of someone else earning money from you. Just makes more sense when you think about it.

There are a variety of tools available when you combine your affiliate program and a PPC into your website. This includes errors pages, text links, banner advertisements, and search boxes for your website. Now the benefits of this keep getting better and better. When you combine the two, you are earning extra income. Furthermore, if you refer any other friends or acquaintances to the service, you earn commissions of their actions as well, for each referral you make.

It certainly is not hard to combine the two and using a PPC search engine is a valuable tool being enjoyed by many people all over the internet, so why not combine it with your affiliate program.

Kurt Naulaerts runs a web site promotion service and also teaches people how to become successful with affiliate marketing. Find out how to start an income online using affiliate marketing programs.

WHAT IS PAY PER CLICK ADVERTISING

2006-10-30T01:25:00.000-08:00

WHAT IS PAY PER CLICK ADVERTISING

By: James M. Taylor

So what question would one have about PPC Advertising? Well one question would be. What is Pay Per Click? Pay Per Click Advertising also known as (PPC) is one of many techniques use by Internet Marketers to drive traffic to their web sites.

Where do we use Pay Per Click advertising?
Marketers use Pay Per Click advertising for advertising networks, search engines and websites. Pay Per Click advertisements are mostly text ads that are located near search result in a strategic fashion.

Why do we use Pay Per Click Advertising?
When someone visits the site and clicks on the ad, the advertiser is charged a certain amount of money. In turn the advertising company’s revenue increases when the number of clicks increase. Pay Per Click is a Very effective technique that ‘s easy to use. Advertisers want their advertisements seen by people, so they offer them money to visit their websites and click on certain ads, generating income for that advertising company with search Engines. So now the big question is:

So now the big question is:
How much does Pay Per Click advertising cost?Well it depends on what search engine you use. For smaller search engines the cost is around $0.01 per click. For bigger search engines the cost is normally about $0.05 to $.10 per click.

Keyword Search engines are a big part of Pay Per Click Advertising.
When clients search a certain word or phrase, a list of advertisements links appearWhen ever that advertisement link is clicked on the visitor count for that advertisement is increased creating revenue for that for advertising company. There are other 2 other classifications for search engines, they Product and Service engines. The 2 major players in the Pay Per Click arena are Google Adwords and Yahoo Search Engine.

But be careful...
Advertisers need to be wary of PPC search engines that offer clickers money or incentives to click through their results. Our advice is to steer clear of these search engines or programs as the clicks you pay for may not be the best quality.

Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website. The best and most popular pay per click search engines are Yahoo! Search Marketing (formerly Overture) and MIVA. Lower-priced pay per click search engines which also provide an excellent service are GoClick and Enhance Interactive.

The huge success of Yahoo! Search Marketing and MIVA in providing cheap, targeted website traffic has encouraged the arrival of dozens of other pay for placement, pay for ranking or pay per click search engines. Often you can buy this search engine traffic for as little as 1 cent or 2 cents per click. Very popular search terms can cost much more on popular pay per click search engines.

The King of pay per click search engines, Yahoo! Search Marketing has a well organized system. You can bid for rankings and also choose the description and title you want, which provides highly targeted traffic to your website.

James Taylor Lead Generation System twc57.payitforward4profits.com Home Business Opportunity twc57.3stepsecret.com

How To Incorporate Adsense Into Your Affiliate Marketing

2006-10-10T02:17:00.001-07:00

How To Incorporate Adsense Into Your Affiliate Marketing

By: Brice Mattson

A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are the best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them on your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, you probably were thinking about these benefits, too, before deciding to join an affiliate program.

Of course you want to earn a huge commission. Who wouldn't? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products on your website; thereby, increasing your chance to earn a commission.

The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program.

Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense program allows you to display these ads in you website and when your visitors click through them, you earn. The advertiser, which is the merchant pays Google for every click-through made by the customer and you as a partner of Google, gets a share from that payment.

What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.

Having Google ads in your website is also a way of convincing your users to return to your site. Repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone. Since you already have their confidence, they can be your endorsers as well. They could refer your site to family and friends who probably share the same interests with them.

Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for the ads can range as well. This adds variety to your site; thereby, attracting different kinds of users. As you attract more users, you increase your earning potential as well. If you are targeting a specific nationality for your site users, don’t worry because AdSense can be used in different languages.

In order to boost your revenues through Google AdSense, you must pay attention to making web pages of high value topics. Make contents related to high-paying ads, so you can earn more. Some ads pay only a few cents while some ads pay you dollars just for a single click. You would need to do a little research on this so you can come up with a more relevant content. Join affiliate marketing forums and get tips from experienced affiliate marketers.

Becoming an AdSense affiliate marketer is easy and fast. You just have to apply online and once your application is approved, you can instantly set up Google ads in your site. All you need to do is copy and paste some codes in your web pages and in no time the ads will appear in your site.

Strike while the iron is hot! Take advantage of the favorable circumstances the Internet is offering you. Make the most of your affiliate marketing opportunities, use Google AdSense!

To Get The Best Internet Business, Work At Home Ideas, Opportunities And Training Visit Us Today!!

Seven Required Elements of a Home Business E-Commerce Package

2006-10-10T02:17:00.000-07:00

Seven Required Elements of a Home Business E-Commerce Package

By: Frederic Thomson

Does managing your own e-commerce business sound appealing to you? Remain in the comfort of your home. Spend more time with your family. Be your own boss. The benefits of having a home business are numerous. That is why so many people are trying to determine what the best home businesses are. Being enthusiastic about igniting their own income through the Internet, people search to find how they can create their own home based business income opportunities. Then they realize there are an awful lot of options to choose from. So, what is the best e-commerce package for you? When it comes to e-commerce packages, most online merchants have the same basic needs. The trick is to make sure an e-commerce package satisfies your needs. You should try to find something that will be easy to use to increase your chances of sticking with it and becoming successful.

Some important things to look for in an e-commerce package are:

1. Website and Hosting Combination
Choosing a provider that helps you set up a site, or better yet, provides a ready-made site, and hosts it for you can save you a lot of time. It can also save you a lot of frustration if you are not particularly interested in the "techie" stuff. After all, you want to run a business and that is where you should spend your time.

2. Templates
If the provider gives you tools to help build your own site, be sure there are a variety of templates available. While all templates can be customized, sometimes that just does not work for every business. If there are a large number of templates to choose from, there is bound to be one that will fit your business.

3. Payment Methods
You need to make sure that the payment options that your e-commerce package uses will satisfy your customer’s needs. For example, if your e-commerce package only accepts Paypal, you will miss out on the customers that do not use Paypal. This will decrease your earnings. Be sure to accept MasterCard and Visa as a minimum. You can always add Discover and American Express if you like as they broaden the payment possibilities.

4. Shopping Cart
Be sure the shopping cart is easy to use, pleasing to the eye, allows customers to add or subtract from their order and provides a link back to where the customer came from so they can continue shopping before checking out. An easy to use shopping cart is a must. Anything that makes it difficult for a customer to complete their shopping experience, will either chase them away, or at the very least, keep them from ever returning.

5. Tax and Shipping Cost Calculation
This only applies if you are selling hard goods and not downloadable information products. While most customers probably will not be shopping from your state, tax is not a major problem, but you need to check with your state to find out what laws may apply to you. Shipping is a different matter. Shipping must be calculated for all customers. Customers also want to see what their shipping costs will be. The easiest way around this is to offer free shipping and build it into your product cost.

6. Performance Reports
These are a must have as they are essential for seeing how your business is operating. E-commerce packages offer reports to help you keep track of your expenses and earnings. They can also tell you the number of people who visited your site, what pages they looked at, where they came from to get to your site and other valuable information to assist you in your marketing effort.

7. Marketing Assistance
And speaking of marketing, here is a biggie. There are packages available that provide valuable information and training on how to market your website. Seek these out. If you are new to e-commerce, this can be invaluable because just having a website is not worth much if no one knows about it. Driving traffic to your site can be done for free as well for money. Look for a package that offers information on a variety of methods so you can find the best fit for your business and your budget.

The author, Rick Thomson, is the founder of the MindStream Marketing Group, and is dedicated to researching select home business ideas, opportunities and resources. Find the results of his extensive research at www.MindStreamGroup.com.

Adsense, Adsense, Adsense. What They Don't Tell You!

2006-09-27T21:25:00.001-07:00

Adsense, Adsense, Adsense. What They Don't Tell You!

By: Taff Martin

Adsense? It's all the rage so why is hardly anybody making any money from Adsense? There are more folk making $1 than $7,500 so what's all the hype about?

Learning how to earn an income using Adsense is actually very simple. You can fork out your $50 or $100 and that's the learning curve done with. It's only a matter of placing the Adsense code in a certain position on your web pages. Even the experts have differing views on this so remember to buy a good Adsense tracker that will let you know exactly what's happening on your pages.

Like everything else, it's just adopting a consistent and methodical approach to your Adsense marketing.

The Huge problem that hardly anybody tells you about before you buy the Adsense product is that you really must have traffic to your site to make it work. Many people think that by being accepted for a Google Adsense account means that Google is going to send traffic your way. It doesn't work like that. You are responsible for getting your own traffic.

So, like just about everybody else, you are now stuck with a $50 Adsense product, highly optimized web pages and, well, I guess a $50 Adsense product and highly optimized we pages!

It's the old cart before the horse system and I fell foul of it myself so I can sympathize with you. Get traffic to your website first. Don't get hung up on Adsense and don't go spending money on ANY Adsense product until you have website visitors. I'm not talking a "flood" as the gurus like to call it but a nice gently trickle to start off with will do just fine.

As a side note you don't actually have to buy any Adsense product. All the information is given on the Adsense help pages, the Adsense blog is great and the guys at Adsense support are really efficient and helpful. Buying an Adsense product does however make you feel more "comfortable" because you are doing what someone else is doing and if it works for them then it must work for you - right?

Work on getting traffic and building your list.

One of the best ways you can do this is to write and submit articles. It is probably the cheapest and most effective method to build your traffic, build your list and build your rankings in the Search Engines.

It won't happen overnight but if done correctly it won't take that long. Don't get hung up on Google. It could take months to be indexed but article syndication builds those all important anchor text links back to your website which Google loves so you are preparing the ground.

Other Search Engines will probably pick you up very quickly and it is surprising where your link will be found. The smaller niche search engines will definitely index you and send a small amount of traffic and also provide a one way anchor text link.

If you don't think you can write articles then think again and give it some serious consideration. Think of the fun you can have and the knowledge you can gain from researching new topics. The web will always be hungry for quality content.

The latest craze of producing 1000's of sub-standard articles in seconds using software will be over before long as the search engines really don't want this rubbish in their database.

Build your website with quality content, submit quality articles and watch your income soar - and it doesn't have to be with Adsense!

Taff Martin runs Taff's Article Directory and publishes TAD NEWS. A newsletter dedicated to giving real information to real people. Visit his Article Marketing Blog for tips, tricks and strategies on article marketing that you can use right now. articlemarketer.wordpress.com

How to Create Quality Web Content That Attracts Links

2006-09-27T21:25:00.000-07:00

How to Create Quality Web Content That Attracts Links

By: Monica Corral - Lorica

Is There Really a Need for Link Campaign?

Why can’t web marketing be successful without undergoing link campaign? What makes link campaign a vital part in the overall process of site promotion and web marketing? A successful website or online business is one that has good, quality and relevant incoming or inbound links. What good is a website with loads of quality content and impressive web design if it doesn’t have relevant links?

Incoming links or inbound links are important due to its many benefits. Here are some of the most important benefits of incoming links.

• Incoming links increases your website’s traffic;
• Incoming links allow your website to be indexed by the search engines’ spiders; and
• Incoming links make your website more visible;
• Incoming links allow your website to be found by the search engines.

How Can Content Tempt Incoming Links

Quality web content impresses other websites. The content of your website is responsible for the number of incoming links your website has. Quality content tempts the incoming links to come flooding your website. Other websites who find your content relevant and useful for their site visitors and customers will link to your site.

If your website has quality content and relevant data or online information, there is a higher chance for it to have more significant incoming links or what others refer to as inbound links. Once your website enjoys quality web content, you don’t have to beg for inbound links. All you have to do is tell other websites about your website’s existence. After they have checked on your website and saw the quality web content you have, they will right away link to you.

You don’t have to beg for incoming links from high ranking sites if you have quality web content. They will still link to your site even if you don’t ask them to. And more, if other websites see your site’s quality web content, they will not just link to it, they will also take some effort to recommend your website to more and more other websites! Your website will receive a good number of unsolicited links because of its great and quality content.

How Can Content Tempt Unsolicited Links

What is unsolicited link? An unsolicited link is the incoming link that your website receives without asking for it. Once your website has a quality content, it will most likely receive unsolicited links from other websites. Sometimes it can even be surprising to see some websites linking to your site even if you don’t ask them to. How can you receive unsolicited links? Suppose you have a quality web content, other websites that think your content is good will link to your site. The link they gave to your site is called unsolicited links because they gave it to your website without you asking for it.

There could be times wherein a particular site will write an article about your web content or use your content as examples. When they do this, they will be giving your website an incoming link even if you don’t ask for it. This is still called an unsolicited link.

Linking campaign is made easy through quality web content. Start creating quality web content now and see links coming to your website. Forget about the idea of begging for incoming links. Now you know the secret to receive more incoming links and unsolicited links!

Information supplied and written by nPresence of Web Marketing Dublin
Online Web Marketing Agency.

Google Ad words Program: Value Advertising - By: Karl Glantschnig

2006-09-06T02:13:00.000-07:00

Google Ad words Program: Value Advertising

By: karl glantschnig

Google started out with the Ad words programme in 2001 aiming the smaller business and was hit. This was later re launched as the Google Ad words Select Programme, in Feb 2004.

These days Google offers Custom Campaigns also. Google specialists customize the campaign for you after getting the required information from you. They charge $299 for the campaign and the money is put in back into the initial ad clicks.

Google Ad words Program: How does it work?

The basis of this programme is the Auction Model of Advertising. If you are a small business and you wish to advertise on Google, it is perhaps the easiest setup to create.

The Programme:

This programme is based on keywords. Whenever a particular keyword or a keyword phrase is searched, a link to the website will be displayed if the webmaster has chosen the same keyword or related keyword phrase. In the Google search results; these ads are displayed to the right side of the page.

You as a webmaster have to choose a particular keyword for which your ad will be displayed. The amount you have to pay will depend only on the clicks you receive on your website.
This is the PPC or Pay per Click Model. There is a feature of Programme Discounter that lowers your costs by keeping the price just $0.01 higher then the competition to maintain the ads position on the page.

This position of your ad is also uniquely determined as Google will multiply the CPC and the CTR (Cost Per Click) and the (Click through Rate).This ensures that the best ads get placed high ,not necessarily the highest paid ads of bigger businesses. This helps the webmasters who have the best ads not the deepest pockets.

Only the ads with 0.05 % CTR can stay, so you need to have good ad copy to ensure that, another leveler with the bigger players. You have a choice amongst 250 + countries and across 14 languages when selecting the country and language there by better targeting. The set up cost is just $5.

You can advertise and reach lots of customers simply by choosing the right keywords. A word of caution here, you must avoid going for the popular expensive keywords but focus on the right keywords.

You must use variations of keywords also as some American spellings are different then Irish and British versions. Try using both singular as well as plural version of your keyword.

Keyword Selection:

Google offers four options for the keyword matching, which are:

Broad: The match is for large category say your keyword is French Translation, your ads will be shown for both French and Translation.

Exact: If you place a square bracket around your keyword then only when your particular keyword is searched, your ad will be shown. Say for French Translation, you must write [French Translation].

Phrase: Include the keyword in quotes so the ads will be shown even if your keyword is present in the searched phrase.

Negative: You can block your ad from being shown if certain words are present in the searched phrase.

Some words are immediate attention grabbers like free, new, and sale. You can try using an action phrase also that will ask the reader to do something. The action phrases are more helpful.

Analysis of the Ad words programme:

A continues analysis of how any particular ad copy is doing is necessary to generate maximum revenue. You can track how many people after being referred from a source, bought the product at your site. This also will help you evolve your ad copy and advertising.

Some key strategies to make most of Google Ad words:

Use a powerful sales copy. Give people a great reason to click on your site and find what you are selling and for how much are you selling it.

For highly competitive items, you will get clicks even if you are not on first page but for lesser ones try the first page only.

Do not put all keyword with one ad group, create different ad groups for different keywords.

You will just get Active keyword or Inactive keywords. You need to bid high to activate the keywords. This helps in bidding so ensure that you have weighed all the related keywords.

If your site sells some very specific products, use only keywords that are correct matches, like [Perfumes].

In case you are using a keyword phrase, use double quotes.

That ways you will see your site in the results when anything connected with the keyword phrase. Say if somebody searched perfumes or vanilla perfumes, both times the site will be listed.

In all, Google Ad word is an extremely interesting and economical marketing tool that you can use for advertising. It requires just smart thinking and good analysis.

Discover How To Gain Instant Access Right Now Today To unlimited Private Label Right Articles and Products (Software & e-books)- You Can Sell Starting Today www.webcontentclub.com.

How to Create Quality Web Content That Attracts Links

2006-09-01T21:32:00.000-07:00

How to Create Quality Web Content That Attracts Links

By: Monica Corral - Lorica

Is There Really a Need for Link Campaign?

Incoming links or inbound links are important due to its many benefits. Here are some of the most important benefits of incoming links.

How Can Content Tempt Incoming Links

How Can Content Tempt Unsolicited Links

Linking campaign is made easy through quality web content. Start creating quality web content now and see links coming to your website. Forget about the idea of begging for incoming links. Now you know the secret to receive more incoming links and unsolicited links!

Information supplied and written by nPresence of Web Marketing Dublin Online Web Marketing Agency.

Dynamic Marketing With RSS Feeds

2006-08-18T23:27:00.001-07:00

Dynamic Marketing With RSS Feeds

By: Marige O'Brien

For the end user, their greatest advantage is the instantaneous transmission of information, which is delivered directly to anyone who has the feed in their feed reader. This offers users up-to-the-minute information. But, as a marketing tool, many are just now discovering that, with each new feed set up, another inbound link is created, one that, with promotion, will build a page's rankings and site traffic significantly. Plus, with email becoming increasingly uncertain as a form of communication, newsletters have also discovered this to be an excellent alternative, one that has wide appeal because of its anonymity.

And, too, authors are discovering the advantages of creating RSS feeds for their articles, since it can save them what is an otherwise arduous task of submitting their work to a multitude of submission sites. In fact, with this option, end users and newsletters can directly feed into their favorite authors, bypassing the submission sites altogether. Not good news for the submission sites-- unless THEY pick up the feeds, too. And many are doing just that.

While some hesitate to take on this new form of communication, the fact is, it is easy to create and maintain an RSS Feed and, at the time of this writing, the software is still available for free. In fact the only real barrier to Feeds becoming more wide-spread seems to be the lack of straight-forward instruction in setting them up. This has stopped many from pursuing this new, dynamic type of communication. (For instruction, see below.*)

And, too, some feel that there is less control with this new medium since, unlike email marketing, the recipient's remain anonymous. But with spam filters that block even those that have "opted-in" and regular, private email being erroneously blocked more and more often, the email marketer begins to wonder about the validity of their efforts.

While this does pose a serious question about the future of email marketing, it also provides an answer to those who use email to circulate newsletters or news about relevant site updates. By simply providing an RSS Feed, this information can be obtained.

Most of all, RSS Feeds keep marketers on their toes, since only those sites that are regularly updated, will benefit the most.--mo

Marige O'Brien works as a writer, web designer and Internet Marketer. (www.trackermo.com) NEW-- RSS Feeds to Articles and blogs, Plus A Special Offer for new TCC Sign-ups. Click HERE for complete RSS instructions.

Dynamic Marketing With RSS Feeds

2006-08-18T23:27:00.000-07:00

Dynamic Marketing With RSS Feeds

By: Marige O'Brien

Most of all, RSS Feeds keep marketers on their toes, since only those sites that are regularly updated, will benefit the most.--mo

Unleash The Power Of RSS In Website Marketing

2006-08-18T23:23:00.000-07:00

Unleash The Power Of RSS In Website Marketing

By: Thomas Choo

Ever wondered what is RSS? It stands for Really Simple Syndication or Rich Site Summary, and is a very effective method to bring your website contents to your website visitors.

Unlike other Internet marketing and publishing tools, RSS can power multiple key Internet marketing and publishing activities in different areas:

* Prompt delivery of your Internet content to end-users.
* Increase the visibility of your website and thereby generating more traffic/visitors to your website.
* Power your Internet public relations through RSS conversations.
* Enhance your web presence.
* Serve as an advertisement platform for publishers and advertisers.

So how exactly can RSS help in your website marketing? Well, here’s how:

1. Enhance the visibility of your website and generate more traffic

RSS can be a value-added revolution in the marketing field. For many marketers and Internet publishers, RSS is one tool which can improve their online visibility and generate more visitors.

2. Improve your search engine rankings

RSS has been documented to bring a great impact on the traditional search engine rankings. Even sites supposedly with low traffic are pushed to first-page sites positions for their key search engine keywords and phrases after switching over to RSS feeds.

This is due to the fact that RSS feeds increases the number of inbound links to the site, the specific RSS feed format, and tight RSS feed focus and RSS-specific search engine strategies. These provide the search engines with strong and focused content streams from publisher’s website. RSS publishers get more attention by search engines and directories since RSS contents are still scarce.

3. Increase the number of visitors through RSS search engines, directories and content aggregators

You have numerous options available like RSS-specific search engines, directories and content aggregators to further publicize your RSS feeds and your RSS content, to generate additional exposure, which was never available before.

These will introduce your site to new audiences, making the content more accessible and at the same time improve your search engine rankings by providing you with relevant inbound links to your site.

4. Make your contents reach other websites

Some publishers may have the interest to provide their visitors with more high-quality content but cannot generate on their own. They can make use of RSS feeds from other websites to do so.

RSS is the standard for Internet content syndication and it makes it easy to get your content published on other websites also. The very same feeds you are using to deliver your content to end-users can be taken by other sites to display your content, while providing links back to full-text versions of that content on your own site.

This ensures that you will be able to get new visitors especially those interested in the topic you are covering. Each of these visitors can be turned to a new subscriber or customer with the help of your effective marketing skills.

When someone syndicates your content they are actually giving you an endorsement, increasing your credibility and your perceived brand-value. Depending on the number of visitors and the response, and with the help of RSS, planning for the next move of your business is made easier.

Thomas Choo specializes in Internet Home Based Business. Visit www.multiple-revenue.com/rss.html for free download of the amazing ebook on RSS and a really useful RSS software (valued at $64).

Pay Per Click Advertising And Marketing By Greg Lietz

2006-08-01T05:02:00.000-07:00

Pay Per Click Advertising And Marketing

By: Greg Lietz

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.

Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.

Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.

Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.

There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.

Greg Lietz is a freelance writer and businessman. His articles provide content about web site marketing strategies and PPC Strategies.

Writing Effective Google Adwords Ads

2006-07-21T23:57:00.000-07:00

Writing Effective Google Adwords Ads

By: Jason Oickle

It's been a long accepted and well known fact that a business is doomed to failure if you don't advertise. Everyone in business will agree that advertisements and traffic are the lifeblood of the industry. Without it, your business will certainly die.

With all the different marketing strategies and advertising techniques, new entrepreneurs are somewhat torn between the ideal and the affordable. The problem is they have to go with both sides in order to achieve the profits they desire.

Since the birth of Internet marketing, the saying, “Content is king” is not an understatement. In reality, why else would people go online, it's for the information, right?

Because of this, internet marketers now realize they have to maximize the use of such powerful words in order to generate more traffic and profit from their websites.

Hence, the creation of Google Adwords is a perfect innovation.

In the online business world, in order for advertising to be effective, you have to write creative ads that will instantly hook your reader’s attention. With all the different tools available from google, it makes adwords a perfect tool to effectively promote a website.

The main problem is most people are not adept in creating effective and attractive words. These people are having difficulty creating highly targeted words that will generate more profits.

So for anyone that has no idea how to effectively write Google Adwords ads, here are some pointers you can use:

1. Try not to repeat words.

With the typical forms of commercials, repetition is one way of instilling into the minds of the consumers the informations that best describe the product, in Google Adwords, it is no longer necessary to repeat the words.

The focus of Google Adwords is not so much on how the ads will retain in the memory of the person involved, but more on the ability to attract and entice people to respond positively and click your ads.

2. Targtet the right niche market.

Writing good Google Adwords ads will be completely useless if you fail to target the right market. For example, if you write an ad about golf and your target niche market consist of people who are not all interested with golf, chances are, you will end up throwing money away.

My main point here is that getting the right words in order to hit the right market is a basic principle with online advertising. This is because if you hit the right market and use the right words, you will definitely generate more targeted traffic and accumulate more sales.

3. Use keywords in your ad.

With search engine optimization, keywords are just as valuable as the money itself. Therefore, in order to get greater exposure and attention from your Google Adwords campaign, it would be best to use keywords within the heading of the ad.

When people are searching for information on google, their search tools are the keywords. Therefore, when Google search engine spiders locate websites that contain the keywords being searched by the consumer, the ads that contain these words in its headline would most likely shown.

4. Accuracy vs. Appropriateness.

Accuracy and appropriateness should go hand in hand. This is because accurate information is not useful if it is not appropriate for the situation where it was used.

Make sure you write your adwords campaigns that bear accurate and appropriate information. The appropriateness must relate to the attributes of the website.

5. Test and track all your ads.

The one thing you must do when advertising online is to test and track everything. You can get alot of information from testing your ads such as what is working and what's completely useless. Doing thing you will better spend your advertising dollars and avoid throwing money away.

Writing Google Adwords ads is not as easy as 1-2-3, but it is not that hard either. As long as you keep these tips in mind, you are surely on your way to effective Google Adwords campaigns that will definitely generate more traffic and sales for your business.

Learn how to work smarter not harder. Visit Jason Oickle's Internet Marketing Blog today!

How to Increase AdSense CTR in Ten Easy Steps

2006-07-11T04:28:00.000-07:00

How to Increase AdSense CTR in Ten Easy Steps

By: Codrut Turcanu

As an AdSense Webmaster, you can monitor your CTR and your site traffic to determine how and where your ads are most effective. Maximizing your success with AdSense will be experimentation and trial and error, but there are some things you can do from the start to help your CTR along.

1) Ad Placement

Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it's okay not to want to bombard your visitors with a site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn't be in business for very long, would they? Your site should be the same way. Place ads where they can easily be viewed and where they're visible to your visitors.

2) Ad Text Color

The text color of your ads should match the text color of your site. If you use bright blue for headlines on your site, use that for your AdSense headlines as well. This makes it appear as if the ads are part of the content.

3) Page Content

Choose a broad niche for your site, then break it down into smaller niches. Those smaller niches go on separate pages. This is also site organization and will help you place better-targeted ads. For example, if you have a computer site, break it down into sub niches: repairing computers, new computers, used computers, software, etc.

If you lump things together on one page and don't organize, you'll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren't as helpful to the visitor as you may think.

4) Don't Label Them as Ads

Don't label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there's no need to point out that these are ads. It will just prevent them from blending in with the content of your site. Since the ads are targeted, if you allow them to, they will appear to be additional information on what your visitors are already interested in. Don't put a sign there letting them know they're wrong and it is, indeed, a "dreadful" ad.

5) Ad Appearance

Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you're providing, you're giving them another point of interest rather than an ad that many people might shy away from.

6) Expand Your Site

Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It's important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.

7) Move the Ads

Sometimes return visitors only see what's new or what's changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you'll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn't "see" last week.

8) Ad Format

Wider ads appeal to more visitors because they're easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it's important to balance your ads and the content on your pages. You'll discover that the way you think the ads should be for optimal CTR aren't always where they need to be. Monitor your ad placement versus CTR and you'll find the place and format that works best on each page.

9) Don't Chase the Million Dollar Keywords

Don't try to compete with the experts for the $100 keyword. It may work from time to time, but you'll have more success with mid-range keywords, and less competition too. By using mid-range keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.

10) Use Text Ads, not Image Ads

By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.

When trying any new method of using AdSense or new placements, be sure to monitor and track the results. After all, you're experimenting to see what brings you the highest CTR. By documenting your results, you'll know what makes the most money for you and you'll become one of the AdSense Webmaster gurus in no time at all.

Grab 'AdSense Confessions' and Receive 4 Extra-Special Bonuses To Help You Boost Your AdSense Earnings By 450% or More...

How To Use Pay Per Click Marketing For Your Business

2006-07-03T23:51:00.000-07:00

How To Use Pay Per Click Marketing For Your Business

By: Gregg Hall

Pay-per-click programs (PPC’s) allow you to buy a prime position in a search engine by selecting the price you wish to pay for each visitor your receive. This can place you exactly where you want to be in the listing, or let you decide how much you want to spend on advertising.

The big advantage of PPC’s is that you don’t have to worry about messing with keywords or links or any of that. You can just figure out how much you want to pay for a keyword and buy your position. In addition, you only pay for people who actually click on your link (for banner ads, you often have to pay when someone sees it.) And you can also get cheap visitors. Bids usually start at around five cents per click. The top three bids though are often promoted across a network of sites (Overture place theirs at the top of Yahoo!) so there can be big bonuses for bidding high.

This is how most pay-per-click programs work:

1.You create your page title, description and link as you want it to appear in the search results.

2.You enter the keywords and phrases that will prompt your listing to appear.

3.You enter your keyword bid (the amount you are willing to pay for each click to your site).

4.Your keyword bid is compared to that of other bidders for the same keyword. The results are returned to the user with the highest bid appearing first.

With PPC’s, the name of the game is profit. You need to be careful not to get carried away with the ranking so that your promotion doesn’t cut into your revenues.

This is essential! There’s no point in being top if you’re out of business in a month. You have to figure out what you can afford and keep to it. Base your decision on your visitor to sales ratio (the number of visitors on average that it takes to generate a sale) and your net profit per sale.

So for example, if you were get a sale from every tenth visitor, and you net a profit of $20 from each sale, then you can’t pay more than $2 for each click without operating at a loss. In practice, you might make one sale for every 500 or so clicks and pay perhaps 15 or 20 cents for each visitor, depending on your market.

It’s absolutely crucial for you to know your visitor to sales ratio.

It’s also important to keep that ratio as high as possible, and that means only bidding on relevant keywords. If you pay for visitors who are looking for something completely different to the services you’re offering, you’re just throwing your money away. They aren’t going to buy, and even at five cents a shot, those wasted nickels soon add up. On the other hand, because you can pay so little, it is worth bidding on as many relevant keywords as possible.

The key is to balance high payments for top keywords with low payments that bring in less traffic.

You should also consider the quality of visitors the site will send you. The more targeted a directory, the more your visitor to sale ratio may improve—and that might make it worth improving your bid price.

Submitting your site to a PPC is certainly a lot faster than submitting to a search engine or a directory. You must, however, make sure you consider the following:

• The maximum amount you can bid (can’t stress that enough!)

• The keywords you wish to bid on.

• The titles and descriptions of the site.

That last point is very important for making the most of PPC’s. Just because you don’t have to worry about putting keywords in your title and descriptions to please a program doesn’t mean relevance isn’t important. On the contrary, relevance still matters. You need to let the user know that your site is exactly what they’re looking for. That means putting the keyword in the title and having a catchy, informative description. Remember, the more good clicks you get, the more money you’ll make.

Gregg Hall is a consultant for online and offline businesses and lives in Navarre Florida. Get more tips on pay per click advertising at www.theinternetmarketingsecrets.com/recommends/Adwords

GooglePage and AdSense Solutions

2006-06-27T03:45:00.000-07:00

GooglePage and AdSense Solutions

By: Paul Madrid

GooglePage (tm) is free and easy to use. GooglePage offers 41 page skins (templates) and a simple editor to create pages. Simply add text, upload pictures, video, music and files, click “publish” and your page exists on the world wide web. Google offers 100 Mb of space and is coupled to your GMail account. As with all Google services, there are adequate official and non-official help pages and forums for GooglePages.com (or GPC) which is still in testing phase (Beta).

Page Design Techniques

You can combine the Page skins with four different layouts as each page requires.

Example: You might decide that your home page layout should have a left column for navigation, a center column for a short explanation and a right column for pictures all on a grey skin background. Your next page might have much more text and you can decide for the left column navigation but to combine the center and right column into one all on a white background. By shifting between the Change Looks and Layout options you can make each page different from the other. You also have the option of using headers and footers when and where you want.

More Flexibility

If you require more flexibility you can add your own html commands if you are familiar with web design. Simply click the “Edit html” link on the bottom of the GooglePage editor and add whatever you need. If you require any sort of scripting such as Google AdSense tm, you can upload html files and link to them.

Example. You create a page and decide you want to add Google AdSense in the left column. Simply publish the page and view it online in your browser. You can either view the page source or save the file as an html document on your hard-disk. Using a text editor you can then add the AdSense script in the left column and close the file. Go back to your GooglePage editor and upload the xx.htm file from your hard disk. Link to it from existing GooglePage documents and you have a custom page. A small disadvantage at the moment is that you cannot use the GooglePage editor to make changes to the page since the editor will automatically strip out the script. This will change.

Some users of GooglePages have commented that the editor lacks some fundamentals which exist in GoogleBlog. However, it must be remembered that the purpose of GooglePages is a simple way for people to create web pages for free. Plus, GooglePage is still in Beta and like all Google products, under constant review.

How to sign up

You need a Google Mail account (Gmail) to sign up for GooglePage. Currently whatever name you choose for your Gmail account becomes your GooglePage name automatically (Google hints that this will change). For example, if you sign up for a GMial account using John Doe, your free web page will be called johndoe.googlepage.com.

What can you create?

Already users have created clever and artistic personal, business, photo, religious, technical and entertaining web pages. There are also tips in the forums as to how to add AdSense, page counters, video, music and Googlemaps to GooglePage.com. Start today and add yours.

Visit the LifeSav site to see GooglePages in action including the addition of Google AdSense scripts. You can also see AdSense in action in Chinese, Spanish and Russian on the 30-Days site.

How to Attract an Enormous Flow of Visitors to Your website

2006-06-27T03:41:00.000-07:00

Internet Marketing : How to Attract an Enormous Flow of Visitors to Your website

By: Wyatt Lee

Getting visitors to your website is the lifeline of your online business. No visitors, no sales. You may have the biggest and most beautiful diamond in the world, but if not a single soul comes a visiting, then your precious gem will just be sitting there and collecting dust.

In this Internet marketing strategy guide, I will show you 10 really cool ways on how to attract an enormous flow of visitors to your website.

1. Give out free e-zine subscription
You can offer your visitors a free subscription to your e-zine. Publishing your own e-zine is a very hot trend on the Internet right now, so it is very important for you to stay ahead of the game and give something extra in the form of free subscription. You can offer a free gift or free advertising when your visitors subscribe.

2. Offer free content
Offer your visitors free content. But of course, not every free content can do the trick. Your content must be original and up-to-date, so that it will look more attractive to your visitors. You can add an extra incentive by offering them the option to republish some of your free contents in their e-zines or websites, so that anytime they need fresh content, they will flock to your website to get it.

3. Provide free online directory
Create a free online directory on your website. Make your directory interesting to your visitors by including informative e-books, e-zines, website links, etc. The fact is, if the visitors find that your directory is actually a valuable resource to them, then be rest assured that they will come back to your website again and again.

4. Hand out a free e-book to your visitors
Give out a free e-book to each and everyone of your visitors. You can also include your own ad in the e-book and allow other people to give it away. If you don’t have the time or you are simply too lazy to write one, then you can either pay a ghostwriter to write it for you, or ask for permission from other writers to use their articles.

5. Conduct free online courses
You can create a chat room within your website to conduct free online courses. This idea of a live information course will definitely attract curious people to visit your website to see what kind of courses you conduct. And before you know it, you will be known as an expert in your topic of interest.

6. Allow free access to your contest
Tell your visitors that they can enter your contest for free. You will also need to let them know what are the prizes up for grabs, and they should be of some interest or value to them. The visitors who enter your contest will visit your website regularly to check out the results.

7. Offer free software downloads
You can let your visitors download some free software from your website. These software can be in the form of freeware, shareware, demos etc. You can even turn a section of your website into a free software download directory.

8. Provide free online services
Provide your website visitors with free online services. These services can range from search engine submission, to copy writing proof-reading, etc. But do take note that these free services that you are offering should be helpful to your target audience.

9. Provide free consulting
Offer to provide free one-to-one consulting to your website visitors. A very economical way to do this is through email. Your visitors will find this consulting service very valuable and useful, because consultation fees for such one-to-one coaching can be very expensive.

10. Give out free membership to your online club
When visitors come to your website, they would like to see if there is anything that they can belong to. So why not give them free memberships to your online club? As a sweetener, you can always give away a free e-course or free e-zine to your club members only.

Wyatt Lee is a successful full-time Internet marketer. How would you like to get FREE inside secrets of a homeless chap who made more than $3 million in just 27 months online? Click Here for more details.

De-mystifying Website Traffic Generation

2006-06-27T03:37:00.000-07:00

De-mystifying Website Traffic Generation

By: Tabitha Naylor

Internet. Business. Profit. To fully integrate all of these words into a successful equation, you will need another word. Traffic. Every article you will ever find regarding building a successful business will touch on the importance of generating website traffic. Traffic will form the backbone of your business. Always remember that. The day you stop generating traffic to your site is the day your business stops being profitable, and starts being a money pit.

Yes, having a great product is important. And yes, having your company’s internal organization well taken care of is important. But, these are just starting points. Generating high quality traffic, prospects who are interested in your products, information, and/or services, will ultimately determine your business’s success or failure.

If you already have a site, and think that you're getting all the traffic that you need, then it’s time to reconsider. You are dead wrong, and are cheating your business. The internet sales arena is competitive. Only the strong survive. As a general rule of thumb, you should always be striving to be a step ahead of your competition. Increasing your traffic flow should have been done starting yesterday. Not later today, not tomorrow, not next week.

Timing is essential, that’s an old adage known to everyone. But with generating website traffic, you should always be on your toes. Be a day ahead of everyone else. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To assist you in generating more traffic for your site, here are some surefire methods you can utilize today to increase your websites traffic flow.

1) Write Articles that can lead traffic to your site...
Submit articles to sites that contain the same subject topics as your website. If you sell car parts, write press releases and articles about cars and car parts. Attach your websites description and services, as well as your websites link. Don’t get too wordy, however. Make it as short and sweet as possible. Just don’t leave out any of the major highlights of your site.

2) Exchange or Trade Links with other sites...
Link exchanging is probably one of the easiest methods of increasing traffic to your website, since each webmaster will benefit from the efforts of the other. When one site features another sites link, this site potentially fuels traffic to the reciprocating website. And vice versa. The efforts are typically doubly beneficial; since it would go without saying that both website owners are trying to generate more traffic to his/her own website. The more links traded with more sites, the more traffic should be expected.

3) Invest in proper advertising with search engines...
Google’s Adwords and Yahoo’s Overture both provide advertising programs that are very popular and assure website traffic. The downside? This surefire way to increase visitors to your website will cost some money. The upside is that you can control your advertising budget. While some would shy away from spending money to increase traffic, it is imperative to do so, since pay per click is a proven method to generate high quality website traffic. Remember, you have to spend money to make money. Trust me, I know how hard it can be to fully embrace this concept. I hate spending money on things that I don’t necessarily know will bring me the outcome I am seeking. But, the sooner you take the plunge, the better off you and your business will be

Lots of webmasters are turning to pay per click advertising system and are enjoying the benefits of increased sales. Do not be left behind. Every penny is worth it, provided you are intelligent in setting up and monitoring your campaign.

4) Use proper keywords or keyword phrases for your sites content....Search engines look for certain keywords that will show up in search results. By having the right keyword and/or keyword phrases on your site, you increase your chances of ranking high in search engine results, which in turn, will maximize your websites exposure. You can easily write your own content. Or, if you lacking the time, and have the money, you could hire someone to do it for you.

5) Join forums and online communities...Capture a market by showing your expertise and credibility. When you build a good foundation for your site, people will trust you and your site. In turn, these people will pass your information on to many other people. Traffic will certainly increase because you are establishing credibility in your particular area of expertise.

The idea behind forums is simple: answer, comment, and ask. With forums, you can leave a link at the bottom of your messages. Don't post a blatant ad when you post on forums, however. It will just be deleted, and you will most certainly tarnish your reputation and the reputation of your website.

Forums are wonderful, in my opinion, since you can always find quality information. People don't tend to give away secrets, but if you have a specific question about a program, software, etc, you can often get a good answer. Not to mention, you can get some exposure for yourself and your site out of it.

6) Offer newsletters... If many people know what you are about and your existence is shared with many others, you will find loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Newsletters can be a tremendous amount of work, but, they can also be a valuable resource for you. Not to mention, if it’s a solid newsletter, you can even make a few bucks by allowing others to advertise in it.

7) Use Viral Marketing... Viral marketing allows you to spread the word about your company and product without any costs (or very low costs, if there are any). This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article, basically anything you can think of. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

I personally use this method with short free e-books that I write, then give away. I also send daily motivational emails to my lists (for those who opt in, of course). These little messages are just a little inspirational message sent out every morning. There are no sales pitches associated with these email messages. Simple methods like this can mean big results.

Tabitha Naylor is a master mentor/business consultant. Visit www.yourbusinesstraining.com or www.bigdreamsrealplan.com for more info.

Top 10 Success Strategies for Viral Marketing Campaigns on Internet Marketing Voodoo

2006-06-01T06:07:00.000-07:00

Top 10 Success Strategies for Viral Marketing Campaigns on Internet Marketing Voodoo

Orlando, Fla - Number one on iTunes for Internet Marketing, leading podcast show "Internet Marketing Voodoo" features CareerBuilder.com's Richard Castellini, vice president of consumer marketing, to provide success strategies for viral marketing campaigns. In a one-on-one interview with host Ted Murphy, Castellini details their award winning "Monk-e-mail" viral campaign that drove millions to send e-mails about talking chimpanzees.

"We had an increase in traffic on average of an additional million unique visitors or so a month," said Castellini. "This year we're going to grow our business by well over $100 million dollars." Visitors to http://www.monk-e-mail.com choose a chimp, dress them with accessories from cucumber eyes to wigs and cigars, select a background location and record a personalized greeting to send to family and friends.

Along with CareerBuilder.com's "Monk-e-mail", MindComet received an induction into the Viral Marketing Hall of Fame 2006 for reaching millions in the blogosphere with the viral campaign BloginSpace.com. Launched in July of 2005, the site http://wwww.BloginSpace.com saw over one million unique visitors in less than one month.

Free Internet marketing resources can be found alongside each of the podcasts hosted at white paper defining the marketing tactics that have the potential to spread across traditional and online media vehicles.

The podcast featuring Castellini marks Internet Marketing Voodoo's 15th episode. Previous podcasts include Internet marketing strategies for email marketing, blogging, search engine marketing and social networks. The show has hosted prestigious industry leaders from Intuit, Hitachi Data Systems, iHispanic Marketing Group, eMarketer, 1to1 Media and 360i.

Listen to the podcast at http://www.internetmarketingvoodoo.com or subscribe to Internet Marketing Voodoo in iTunes.

About MindCometMindComet is the leading Internet marketing agency specializing in leveraging and integrating online media vehicles into strategic solutions that optimize customer relationships. Services surround interactive and Internet marketing including email marketing, search engine marketing, podcast marketing, corporate blogging, social networks, viral marketing and Web sites. The core of MindComet focuses on individualizing and personalizing the customer experience to build upon customer dialogues that build brand equity, increase conversion rates and extend the lifetime value of each relationship. For information on MindComet's Internet marketing services visit http://www.mindcomet.com.

How To Become A Successful Internet Marketing Consultant

2006-05-09T05:20:00.000-07:00

How To Become A Successful Internet Marketing Consultant

By: Khemal Dole

If you are knowledgeable about e-business in general and the way the online market place works, then you may want to consider a career as an internet marketingconsultant. Even if you are relatively new to the online world, but have a marketingbackground to call on, you can actually still become an internet marketing consultant. All it needs is just a little bit of work. But that's true for any career. But to be a consultant you need to make sure your knowledge is varied and is solid.

In order to turn yourself into an internet marketing consultant and be able to market yourself, you need to first take stock of your internet marketing skills and knowledge. Figure out where your strengths are and what you need to improve. From that information, put together a plan that will allow you to educate yourself and improve your weak areas. If you find that you are weak in some area, begin to work on those area and brush up on them. Once you develop your skills and feel confident, you will be ready to embark on your internet marketing consultant career.

You must be prepared fully, because as an internet marketing consultant you will be called upon to help a number of varying clients. Your clients will vary from being completely "green" to seasoned veterans of their fields. You will have some that know almost nothing about business or the internet and are looking to you for everything. You will have to take them under your wing, so to speak. On the other hand, you may have clients who are essentially marketing gurus, but have no idea how to market on the internet. As an internet marketing consultant, it is your job to help all levels of client. So be prepared.

Perhaps you feel that your strengths are heavy towards just one area of expertise. You may then want to consider working as internet marketing consultant within a that niche. You can specialize in fields like search engine optimization, email marketing, ezines, or even newsletters. Identify the niche you are strong in and make sure you are up to date on it. There are a number of areas where you can work in internet marketing if you do choose to go the way of niche expertise. To identify which niches are "hot" simply type in a typical question into your favorite search engine and see what comes up.

Becoming an internet marketing consultant can be rewarding work. If you enjoy business, marketing, and the internet it may be a career direction you may want to take. All you need to do is take stock of your knowledge and skill, educate yourself, and be ready help all levels of customers. If you think you are more suited to one aspect, then you can always go the way of the niche consulting role. How you choose to function in your internet marketing consultant role is really up to you.

Khemal Dole owns and operates www.PaychecksDirect.com, a completely F*R*E*E service which helps many first-timers and even experts find their perfect Work At Home job. Visit www.PaychecksDirect.com right now and see for yourself why so many are flocking to his site.

For Immediate Release

2006-05-02T02:15:00.000-07:00

For Immediate Release

"Armed with nothing but the Internet Marketing knowledge you've amassed over the years and with only $100 in your bank...How do you set up an online business in a niche you're completely unfamiliar with in just 7 days...

What will you do in these 7 days to guarantee that this business will be set to do AT LEAST $100,000 a year?"

For people who is looking to bring in BIG profits from Internet, Midas Touch Marketing has the answer.

April 26, 2006 - Midas Touch Marketing has issued an "7 Days to Profits $100,000 A Year" Challenge together with

3 Top Marketing Experts. They has proven with only $100 in hand, how to bring in over $100,000 a year by following a step by step strategy in 7 days.

The folks at Midas Touch Marketing has put together the success blueprints of these 3 experts in a concise multimedia course package to guide you how to bring in your $100,000 in 7 days.

"Like many, I have purchased dozens of books and courses about Internet marketing. This is the first time I've seen someone put it together in a concise step by step low budget format. It didn't just simplify the process. It reduced it from a seeming mountain of complex tasks to a series of practical steps that anyone can do. Thanks so much for putting this together."

Kirk Peterson

"7 Days to Profits $100,000 A Year" Webinar Package is a 7-days multimedia course that provides a comprehensive information on how to locate a rabid, starving market and create a business that potentially brings in over $100,000 a year! It a provides step-by-step instructions that you guide you through setting up and running your business in 7 days.

As a introductory offer, Midas Touch Marketing have given a free report on how to jump start your profits of $100K a year in just 7 days.

For more information on internet marketing and the "7 Days to Profits $100,000 A Year" Webinar Package, please contact e-mail protected from spam bots or go to www.7daysto100kprofit.com

Website Marketing Bible Receives Highest Rating

2006-04-25T21:18:00.000-07:00

Website Marketing Bible Receives Highest Rating

‘The Website Marketing Bible,’ an e-book filled with Michael Cheney’s internet marketing secrets, has recently achieved a five-star rating from Review Place.

[USPRwire, Tue Apr 25 2006] Review Place recently granted a five-star rating to 'The Website Marketing Bible,' an e-book by Michael Cheney that aids users in effectively marketing their websites and online businesses.

“Mr. Cheney has poured into this book all of the internet marketing secrets he has learned over the last ten years, with the intent of sharing them with other motivated entrepreneurs and saving them time,” said Laura Pratt, a spokesperson for 'The Website Marketing Bible.' “We are so pleased that Review Place has recognized his efforts with their top rating.”

In his e-book, 'The Website Marketing Bible,' internet marketing expert Michael Cheney offers the spoils of a decade of trial-and-error and hard-earned experience. This e-book contains the marketing secrets and strategies he has learned - expertise that has earned him a successful career as an entrepreneur and owner of multiple online businesses, the reputation of a sought-after internet marketing consultant, and a figurehead for success in the industry. As supplements to 'The Website Marketing Bible,” the package includes an audio seminar on generating additional traffic at no cost by convincing other websites to link to your site, as well as several e-books on writing successful marketing copy, additional internet marketing tips, and techniques used by successful entrepreneurs. Also included is a video tutorial with additional techniques for running and marketing an internet business, including tips on using emails to market effectively, locating quality content, and getting the most out of a business for the least amount of effort.

“'The Website Marketing Bible' is a valuable tool for anyone whose income depends on internet business,” said Andy West, the Press Relations representative for Review Place. “This e-book package places ten years' worth of experience and knowledge at the customer's fingertips in a matter of minutes. This valuable information clearly deserves the five-star rating our reviewers have given 'The Website Marketing Bible.'”

One of the leading consumer-driven online communities, Review Place provides reviews on thousands of products and services. Review Place categories include home based businesses, employment services, relationship advice and many more. The site is dedicated to saving you time and money by providing quality information on the issues that impact your life. To see the complete list of categories, visit www.ReviewPlace.com.

To find out more about 'The Website Marketing Bible' and other related services, including descriptions, testimonials, and product reviews, please visit Review Place's Internet Marketing category at: www.reviewplace.com/cat-385-InternetBusinessTools--Internet-Marketing.html

# # #

About Review Place
One of the largest consumer-driven communities on the Web, Review Place publishes reviews on thousands of products and services. From weight loss programs to financial services to online dating sites, Review Place has the information you need! The goal is simple: to save you time and money by providing quality information on the products and services you seek. For more information, visit www.ReviewPlace.com

Boosting the Sales of Your Internet Marketing eBook or any eBook

2006-04-03T20:46:00.000-07:00

Boosting the Sales of Your Internet Marketing eBook or Any eBook

By: Christopher Enders

When you put your all into learningsomething that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you've gained knowledge and experience writingand selling an internet marketingebook might be a good opportunity for you.

In order to make money in ebookpublishing, you have to have a product that people want. How-to books that fill a need are undoubtedly best-selling ebooks. An internet marketing ebook falls into that category.

There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your internet marketing ebook to be a best seller, it has to offer useful information. If it doesn't, you'll get return requests and charge-backs left and right. Besides, if you don't have quality contentin your internet marketing ebook, you can't comfortably offer a money back guarantee which is actually a vital aspect of marketing ebooks for profit.

Every ebook, especially an internet marketing ebook, needs to have a clear purpose before you begin to write it. Decide who your target audience will be - who will buy your book? Selecting a niche market to sell your internet marketing ebook to is half the battle. When you narrow your market rather than trying to satisfy the masses, you will have a much higher quality product and less competition. The trick to producing a best seller is to provide a solution to an existing problem that isn't effectively solved by numerous competitors.

Add value to your internet marketing ebook by offering freebies as bonuses for buying the ebook right away. A customer's perceived value is very important. Examples of bonuses might include things like a report on how to set up an affiliate program for an ebook, how to manage a pay-per-click campaign, or how to write results-oriented sales copy for an internet marketing website.

Realize that if your internet marketing ebook is going to make money, you've got to apply the internet marketing principles that will get your ebook noticed, walk the prospect through the sales process and close the sale. The first principle is driving trafficto your website. Whatever internet marketing techniques you use to accomplish that, targeted trafficis vital. Once you have visitors at your website the sales process kicks in.

Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. Short copy just doesn't cut it. You see, when you are selling information products online, like an internet marketing ebook, you don't have the advantage of a face-to-face sales opportunity. Your web copy has to accomplish the sales for you.

To close the sale, the copy must convey a unique selling proposition - one or more things that stand out apart from your competition. It has to be attractive and compelling to your well-defined target market with headlines and subheads that grab attention by stating the product's benefit or solution, or invoking curiosity. Your pricing strategy and relative bonuses must give readers a high perceived value so they feel they are getting an internet marketing ebook and additional information or products that are worth what they are paying.

The sales copy also has to build credibility either by stating the author's credentials, using testimonials, or both. The reader's objections also have to be countered by the sales copy. This can be accomplished by addressing them directly and by offering a money back guarantee.

A long-copy sales letter for selling an internet marketing ebook or another "how to" ebook that creates a sense of urgency can result in immediate sales. People have a tendency to be impulse shoppers so creating urgency by offering a "limited time" price or bonuses or making the product available only for a limited time will prompt the close of the sale.

Another factor to consider when writing sales copy for your internet marketing ebook is, buyers want to know they can contact you. When you provide valid, easy-to-find contact information your credibility increases tremendously and as a result so will your sales for your internet marketing ebook or any ebook you choose to publish.

Copyright Christopher Enders. Internet marketing doesn't have to be a "hit and miss", "learn from your mistakes" mission. There are people out there who have mastered the art and are willing to share their successful strategies. For some of the most comprehensive internet marketing strategies available today, visit BiznessTips.com.

Internet Marketing Made Easy for the Beginner

2006-03-26T22:32:00.002-08:00

Internet Marketing Made Easy for the Beginner

By: Christopher Enders

There are so many internet marketing possibilities for promoting an online business, or even a traditional business. The ability to engage in internet marketinghas truly opened the door for women in business and has made working from home a lot easier than it used to be.

Internet marketingcan be much less expensive than traditional marketing and it can reach a huge, precisely targeted audience. Because there are no geographic barriers in internet marketing, it is truly possible to do business worldwide and to sell anything from anywhere, even from the comfort of your own home. Following is a simple explanation of some of the most common internet marketing options that you can use to promote your business.

Article Distribution

Distributing professional articles with a resource box that directs readers to your websiteis a very valuable and effective method of internet marketing. The articles can be given away with permission to reprint at-will under the terms that the article contentand resource box cannot be changed. Many website operators will post these articles on their websiteswhich will direct visitors to your website as well as enhancing your internet marketing link campaigns.

Directory Listings

Directory listings are a form of internet marketing that can be very useful. Directories are a lot like search engines, only listings in the directories are managed and ranked by people rather than by automated, electronic means. Many directories accept directory listings free of charge, so they can be an inexpensive and effective form of internet marketing.

Email Marketing

Email marketingis a viable internet marketing technique that is very similar to direct mail. Generally, it is best for internet marketing messages sent via email to be sent to opt-in or subscriber lists. However, third party lists can be purchased for the purpose of email marketing.

If using third-party lists, check into how the emailaddresses were collected and make sure that they are truly targeted lists with content gathered from individual who opted to receive information relevant to what you are sending.

Ezine Advertising

Ezine advertising, as an internet marketing option, is a lot like advertisingin a magazine; only the "magazine" is delivered to subscribers electronically rather than through the mail. Companies that distribute online newsletters often sale advertising in their newsletters as well, and some may even trade out for an advertisement in your newsletter.

Link Campaigns

Building links to your website from other websites that have information relevant to your target market should be a part of your internet marketing plan. Link popularity, the number of links coming in to your website, and link relevancy, the relevance of the website that is linking to you, can improve your website ranking in the search engines as well as directingtargeted traffic to your site.

Pay-Per-Click Search Engine Marketing

Pay-per-click search engine marketing is one of the most successful forms of internet marketing. Basically, pay-per-click search engine advertisingis a process whereby you bid on specific keywordsthat will direct targeted traffic to your website. You are listed in the search engines based upon the amount you bid for the keyword. You are charged the bid price each time a visitor clicks on the search engine listing, through to your website. This is a good internet marketing option because you only pay for successful click-throughs which result in traffic to your website.

Portal Listings

Portals are similar to directories but are generally specific to a topic or industry. Because visitors to portals have interest in the topic, getting listed in a portal that is relevant to your business can be a very effective internet marketing technique for driving targeted, qualified traffic to your website.

Search Engine Marketing

Search engine marketing is a much preferred internet marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is called spiders or crawlers which are really just software programs that index websites and determine their relevance, based on the search engine's rules, to the information a person using an internet browser is looking for.

There are also meta search engines that draw from the results of other search engines, and specialty search engines that are geared to a particular topic or industry. To get listed in search engines, a website needs to be optimized and submitted to the search engines. Major search engines include Google, Yahoo!, MSN, Alta Vista and others.

© Christopher Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at BiznessTips.com . Submitted by rcplinks.com Article Submission Service.

Getting Started: Creating a Business Plan for Successful Internet Marketing

2006-03-26T22:32:00.001-08:00

Getting Started: Creating a Business Plan for Successful Internet Marketing

By: Tun Keng Boo

You've just had a spark. A great idea came to you. Its a brilliant idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to "pick it up as you go". These are some basic things that should be included in your business plan.

The business summary should give a brief description of the entire business and is an integral part of the overall business plan. After you have completed the business summary you should begin to list the objectives or the goalsthat you want to accomplish through the business. Next and perhaps most importantly, you should develop your marketingplan. The marketingplan will address all the specifics of the business. When developing the marketing strategy you should consider the following:

The target market. The target market is the customers that you expect to see visiting your site. For example will your product be more appealing to college students or those who are in retirement?

Consider the competition for your product when determining the marketing strategy. Choose a product that will be seen as unique and useful. Visit sites that are offering the same or similar products. Find out the cost, and how they are marketing their product. Finds out the pros and cons of their business and try to improve your product based on their flaws.

Research the various methods for advertisingonline. You should become educated about search engines and how they work since each one is different. Also be sure that you know how to submit your site to search engines. You should be prepared to spend a small amount of money on advertising, but the profits that you will gain from the advertisements will prove to be money well spent.

Think about pricing. Again, look at the competition and see what similar products are selling for. Pricing can play a big role in the success of your product since selling a product well below the average price may lead customer to think that there is a problem with the product or that it is not of the best quality. However, pricing items too high could also detour customers.

Determine the shipping method. Be sure that you know how products will be shipped so that you can have shipping details clearly posted on your site. If you are shipping things of great value, you should consider providing shipping insurance. Also think about shipping outside the country that you live in.

Think about the different methods of payment that you will accept. If your business does not accept credit cards, you should be ready to give up half if not more of your sales. If you decide to accept credit cards will you use a merchant account or will you use a third party credit card processing center? Both will help you get started and the third party processing center will handle all of the business so you don't have to. You should decide which you will use and also if you will accept checks or money orders. It is essential to have a secure server when taking credit cards.

Developing a business plan and summary, identifying the target market, researching and developing a marketing strategy are all key points to a successful internet business. These few things will help your online businessto become a great success and also provide you with peace of mind knowing that you have thoroughly thought about and planned for the opening of your online business.

About the author: Tun Keng Boo is the author of the Success-Internet-Business Newsletterand has helped many achieve a successful online business. To find the best work at home business ideas and opportunities, visit: Success-Internet-Business. Get your FREE high quality 325 page pdfebook : Dotcomology - Complete Guide To Making Money Online

The Basics of Internet Marketing Promotion

2006-03-26T22:32:00.000-08:00

The Basics of Internet Marketing Promotion

By: Scott Oliver

Thousands of business and web enthusiasts are taking the big risk and joining the exciting world of internet marketing. While seemingly overwhelming at first, internet marketing and promotion can actually be classified into three simple categories: market research, search engines, and e-zine advertising. Those interested in the internet marketing field should first familiarize themselves with the very basics of what makes this fast growing business venture tick.

Determining how much money to invest in your overall internet marketing campaign, and deciding the people and places which to target the main product, are defined as market research. This research is the most basic section of the internet marketing focus. Investing the correct sum of money to the right groups is essential in market research, and internet marketing in general. Proper research will eventually conclude the outcome of your entire business campaign.

Search engines have been a popular form of advertising, both past and present, in the internet marketing community. Search engines are divided into two sections: search engines and directories, and pay per click engines. While the most favored and effective form of internet marketing promotion, this category is also the most expensive. Excellent search engine marketing and placement can quite time consuming as well, and it is best if submission is left to an experienced professional.

Another extremely effective, yet inexpensive form of internet marketing promotion is e-zine advertising. Using the information gathered from your market research, you should be well aware of what your target audience desires. Find out what kinds of online publication or newsletters your internet marketing targets are interested in, and purchase advertising from these sources. Ads generally are available in three basic types: solo ads, top-line ads, and classified ads. Solo ads are the best ads because they are sent to the entire publication list. These ads are also beneficial for internet marketing promotion because they contain only your ad. However, solo ads are the most expensive. While classified ads may be a low-cost alternative, they will not be much help in your plight for internet marketing success. These tiny ads are placed at the end of the newsletter, and are usually overlooked by the majority of readers.

Scott has his own websiteto help you find the best home based business ideas and opportunities so you can work at home at: www.Pennies4You.com

3 Super-tips to Build, Promote and Profit More from your Website

2006-03-26T22:25:00.000-08:00

3 Super-tips to Build, Promote and Profit More from your Website!

By: Steve Nash

Are you happy with your website?

Does it 'perform' as well as you'd like?
(Does your business even have one?)

I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips, or tactics. If I apply these tips to a new (or existing) site, then the site will 'deliver' much more to the client.

So here are three super-tips, to help anyone get the most from their website:

(1) Make sure your website has a Most Wanted Response
(2) Promote your website using these six strategies
(3) Build trust in you and your website

Let's look at those tips in detail.

1. Make Sure Your Website Has A Most Wanted Response

"What do you mean by most wanted response?"

Well, do you know what the main purpose of your website is?

- Does your site sell goods? Then which items do you most want to sell?
- Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote?
- Does your site simply offer a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?

What is the 'point' of your website?

Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebookcalled: Make Your Site Sell. In his words, "MWR is what you most want your visitor to do after reviewing your content. It should always:

* Be reasonable
* Be measurable
* Be a good fit
* Qualify your visitor"

So there you go. Make sure your site has a most wanted response.

2. Promote Your Website Using These Six Strategies...

I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:

2.1: Submit to search engines and directories2.2: Bid at pay per click search engines2.3: Spread word of mouth2.4: Publish a newsletter2.5: Know your visitor2.6: Continue to learn more...!

I'll explain a little bit more about a few of the strategies below.

2.1: Submit to search engines and directories

As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google, MSN and Yahoo!. The link below contains 'add your site' links to major search engines like Google.

2.2: Bid at pay per click search engines

You must have heard about pay-per-click search engines like Yahoo! Search Marketing, Google AdWords, and Miva.

Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. The important thing to remember is to bid low, if possible, on many keywords, and to track and test what you're doing at all times. Otherwise, you could waste a lot of money.

2.6: CONTINUE to learn more...!

No groaning, please - it's vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.

3. Build Trust In You And Your Website

So you want to sell online?

Well it isn't that easy, I'm afraid.

One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I'll cover one method here:

- Offer invaluable (and relevant) information, free, via repeat contact if at all possible.

Or in other words, offer a free ebook, emailcourse or article (a bit like the one you're reading right now ;-) ).

I've talked enough.

Hopefully, you can use the three super-tips in this article to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site.

This article is based on Steve M Nash's online course, titled: 3 Website Tips. It's available, free, by visiting - www.anyonecansellonline.com/3tips/

The Newbie World of Affiliate Programs

2006-03-26T22:18:00.001-08:00

The Newbie World of Affiliate Programs

By: Paula Lewis

An affiliate programis a relationship with an on-line merchant where the affiliate earns a commission for referring potential customers to the merchant’s site, which subsequently results in a sale.

Over recent years the number of Affiliate marketingprograms has increased dramatically. This is due to several reasons. Firstly an increase in the number of people seeking a work-from-home, low start-up cost business. Secondly the attraction to the merchants of having an army of salespeople selling their products has meant that more and more merchants are offering such schemes. Thirdly the increase is partly due to the ease with which it is now possible for most people to have a web presence. Some affiliate marketingschemes even provide completed web pages that only require simple personalization and the site can be up and running almost immediately. Sadly, another factor having its influence is the false impression created by some marketers that the Internet provides the means to get rich quickly and easily with minimum of effort. Some skilled affiliate marketers earn thousands of dollars a month. Some of the reasons why you should consider such a scheme are

No experience required
No stock to purchase
Low set-up cost
No premises to rent or buy
Can be operated from home
No sales experience needed
No goods to ship
Potentially good income
Addressing a world marketplace
Operates 24x7

So what factors do you need to take into account if you are just starting out as a newbie affiliate?

What commission does the affiliate scheme pay?

Commission rates vary considerably depending upon the type of product chosen. These can range from, say, 5% on a range of garden products to 50% and over on ranges of ebooks. Initially you should consider the high paying rates usually to be found on booksand software.

How frequently are the commissions paid?

The frequency of commission payment varies from company to company. Determine whether your selected affiliate schemes pay weekly, bi-weekly, monthly or quarterly. Some companies require a minimum accumulated amount of commission before making a payment.

What form of tracking cookies does the company operate?

Tracking cookies, which have a set like, are used by the marketing company so that they can trace a customer back to you as an affiliate. Often purchases are not impulse buys, consequently the longer the life of the cookie, the greater chance you have of earning commission. The life of a cookie can range from several days to several years.

Does the affiliate scheme cater for second purchases and beyond?

Some schemes pay commission only on the product that you are promoting. Better schemes credit you with commission on any future products that the customer you introduced subsequently makes. If you can, therefore, opt for this latter group, and check that this applies if the customer, in future goes directly to the merchants site.

Does the merchant supply attractive promotional material?

What marketing materials are available on the merchant’s site? As nearly all affiliate programs are free to join you can easily gain access to the resource pages of your intended merchants. Examine the quality of the material. Do they provide free gifts for you to offer? Do they offer any means of branding ebooksso that you can stamp you affiliate identity on them?

Do they respond to emails?

A future relationship between you as an affiliate, your customer and a merchant of your choice, can be partly dependant upon the ease with which you, can communicate. Send the merchant an email with a question about their affiliate scheme and look at how you are treated. Discount the affiliate if there is a delayed reply, or worse still, no reply at all.

How popular is the merchant’s website?

Alexa at www.alexa.com carries out a continuous process of site ranking. And will tell you how your merchant’s site ranks in popularity against all of the other sites on the web. Ranking somewhere between 100,000 and 500,000 might be considered ideal. A word of caution here, however. If the ranking is below 100,000 there may already be too many affiliates associated with that merchant. If the ranking is greater than 500,000 it could just be that you have come across a new product where you have chance to make money as one of the first affiliates. Always examine the product in detail, and do a Google search to find any adverse postings. Join the forum at www.warriorforum.com and post a topic asking the members if they have any experience of the merchant. Again a word of caution. Be aware that any glowing report may be coming from an existing affiliate.

© Paul Lewis 2006. All rights reserved. Reprints welcomed with article and resource box unedited. You can see the authors first web site, with an in-depth review of the product that created it, at www.reviewxsitepro.comFree "How to" books available Paul is also CEO of Demovision, a company specializing in talking heads. You can see examples if you go to the "Contact Us" page at www.reviewxsitepro.com/xsitepro_html/contact_us.html

Make Money Online With Affiliate Programs

2006-03-26T22:18:00.000-08:00

Make Money Online With Affiliate Programs

By: Bing Zou

Broadly speaking, affiliateprogram seems including everything, no matter as hot as pay per click advertisingor as old as pay per impression or pay per sale or lead marketing. So, it is true that all businesses, no matter big or small, are making money online with affiliate programs. The doubt is only how to select suitable affiliate programs to make money.

What is a partner? What is an affiliate? A partner is an associate who works with others toward a common goal. An affiliate is a subsidiary or subordinate organization that is affiliated with another organization. It seems the difference is there but the basic meaning is the same – for sharing benefit.

For home base business, affiliate programs have huge advantages: 1. no hustle and be your own boss; 2. with low or even no cost to set up; 3. no hard task to deal with, such as customer service, shipping or inventory management; 4. high income potential and keep running 24 hours a day, 7 days a week, no holiday no stop and sales everywhere.

Based on individual company’s policy, there are some rules that do not allow you to sign up all affiliate programs, such as PPCsearch engines or gamblingaffiliate programs may be not compatible. Meanwhile, you may know that every company has its minimum payout and commission rate is different.

In my personal experience, I strongly recommend you sign up third party for your affiliate programs. This will bring you two major advantages: one is save your time; the other is collecting your money together.

There is thousands of individual affiliate programs offered on the internet, many being through third party affiliate programnetworks such as Clickbank, Commission Junction Linkshare and so on. These companies connect a large number of advertisers and publishers together via their own network.

As a publisher, one registration gives you access to tens, even hundreds of advertisers simultaneously. Tracking partner performance is easy: there is only one technical support contact and easier to manage, like only using one user id and one password. The payment is received as your monthly revenue. Another is third party check affiliate programs’ credit and reputation.

Payment thresholds can often be fairly high – a $50 US minimum is common for international publishers. Finally, a payment delay of two months or more from the date of a sale/lead generation can occur often. Not mention some affiliate programs have been known for not fairly treat affiliate to track sales and leads properly as honestly as they could be. Not mention some affiliate programs announce they are not responsible for missing check. Can we ask whether they really send check?

For those big affiliate programs, like Google AdSense, Amazon, you may participate directly with their affiliate programs.

How should you choose an individual affiliate program? My suggestion is not to choose a affiliate program only according to the payment scheme, but rather according to the kind of people who are likely to visit your website, it means relevance. For example, if you are targeting home based business on your site, links to affiliate programs with school recruiting program, text-bookssale and the like may generate less revenue than banners that link to paid survey companies. The most important rule of choosing an affiliate program is to know your target audience.

Another suggestion is not necessary to join every single affiliate program that comes your way. Some gurus suggest that sites that make the most money from affiliate programs are only sign up a small amount of affiliate programs.

Bing Zou is the owner of website www.haveatry.com and www.onlyworkonline.com. Haveatry.com is designed for making money at home with a new lifestyle. Onlyworkonline.com recommends opportunities to make money online fast.

Things you should know about Affiliate Marketing

2006-03-23T22:21:00.000-08:00

Things you should know about Affiliate Marketing

By: Tomas Anderson

The truth about affiliatemarketing is that 90% of affiliates make under 100$ a month. So I would not count on making a full-time income unless you can really learn and get super good at the following:

1. How to build a good site that converts

2. SEO- you need TONS of traffic since only maybe 1 out of 200 will buy and your commission per sale may only be around $10. SEOhelp your site get top ranking in the search engines so more people can find you. There may be over 1 million pages competing for a search term relating to a product you are trying to sell so you have to be really good. Thousands of people already know how to do this, so you have lots of catch up to do.

3. Then there is lots of trial and error in picking the right merchants and learning the best ways to promote them.

I'm not trying to be negative, just realistic. Too many people think affiliatemarketingis a “get rich quick”. They throw up a couple banners and wonder why they never make a single sale.

How long? Depends partly on how much money you need to make. My best guess (trying to be realistic not pessimistic) is that if you were EXTREMLY fast at learning this and EXTRMELY good and EXTREMLY lucky you may hit 2000 in 2 years. That's based on the fact that you are starting at 0 and based on the fact that if you have another full time job you won't be able to devote much time to working on affiliate marketing.

If you decide to try - the biggest challenge will be the 1st few months - checking your stats and seeing 0 or $5 here and $5 there and wondering if all the work was worth it. But once you get some sales rolling, if you stay committed and work hard the commissions should very gradually continue to grow.

One of the biggest deciding factors in affiliate marketing is going to be the trafficthrough your site. Many of the posts so far are great advice, and are part of the affiliate marketing mix, but without having TARGETED visitors to your pages, you will not have pre-qualified visitors that will click on your affiliate programs.

The key to this part of the affiliate mix is knowing your visitors, and then being able to determine what affiliate programs you can offer that will meet their needs. Beyond that is the concept of pre-sell, which is the ability to put your visitors into the required open and receptive mind set required for them to click on your programs.

Without trusting visitors that accept your advice and offerings, and without knowing what interests and needs you can fulfill for these visitors, you will have a rough time at the affiliate marketing game. Yes, you can have tons of traffic coming through your site and offer a wide variety of programs for them to click on, bit it lacks a targeted direction that will not leverage your visitor traffic, and the results will fall short of what you could actually be realizing in affiliate marketing income.

Learning SEO and driving traffic is the key so you will need to get really good at that. Also keep in mind that just putting some banners on a site won't do much for you. Datafeeds is the way to go to generate more income. That takes some tech expertise and a program like WebMerge.

So here is some advice if you want to start affiliate marketing:

1. You must be passionate about the site or sites you are developing. You're going to spend a lot of time with the subject - better like it.

2. If you just don't have any ideas what to design a site around, use Wordtracker.com and Wordspot.com to see what people are searching for online. You'll get an idea of what's popular and then find something in that list that interests you.

3. This isn't about "selling" people something. There are 2 kinds of sites online, "Commerce" sites that have something to sell, and "Content" sites that have information. Content sites need to make money from their labors of love and so make great affiliates. They have developed a site with great content about a niche topic and then they have learned how to get traffic and a following about this topic. Then, AFTER that happens, you can begin to recommend products or place relevant ads that your traffic is interested in from Commerce sites that run affiliate programs and will compensate you for sending them traffic that THEY sell to.

The ability of the Commerce site to "convert" the traffic you send is your #1 priority. If they cannot turn the interested people you send to them into buyers at a reasonable rate (2-5% of more) drop them and find a site that can. Conversion isn't your job, it's theirs. Traffic is YOUR job. Learn search, pay-per-click, developing newsletter lists, link pop, and stickiness.

Good luck - imagine the day when you can earn money while you sleep! It DOES work. Trust me.

For more information, please visit a collection of articles on different subjects: from business to leisure.

Tips for The Affiliate Marketer

2006-03-23T22:13:00.001-08:00

Tips for The Affiliate Marketer

By: Art Luff

O.K., You've decided to sell goods and services on the Internet.You've also decided to do so using the multitude of affiliate programs that exist on the World Wide Web. Great! There's plenty of money to be made selling other peoples products and the benefits are many.

Sign up is usually free. (I take exception with programs requiring me to spend my own money to sell their products.)

Upon Sign Up you'll recieve a package to market with. It usually comes with text ads, banner ads, solo ads, all linked to your unique sales page. You then use these tools to drive traffic to your new sales page.

Well that's easy enough, Right? Remarkably it does work. However, Converting your traffic to sales is very, very slim. You'll need thousands and thousands of visitors before you see your first sale.

So, After spending a lot of time, effort, and money getting all of those visitors to your affiliate sales page, you finally make a sale and earn a referral fee or commission. To ad insult to injury, you discover your commission doesn't reach the minimum payout and you can't get paid until it reaches that minimum. So back you go to get another sale and finally get paid. Probably next month.

Don't despair! Affiliate Marketingis a great way to make money, and Lots of It, You just have to know some of the secrets. Here's one. "Don't send visitors directly to your affiliate sales page." There's a four step process that works Quite well.

1. First, Providing something of value is a Must. The most valuable thing you can give away is information. Not just any old information that can be found by doing a 10 minute search, But Unique Information that will help your visitors solve a problem. An informative emailcourse, special report, or ebook that you've written are all great ways to give away free information. What's that? You haven't written anything 'cause you can't write. Well, If that's a problem maybe I can help. Recently, there have been quite a few Private Label Contentsites that provide subscribers with content they can use in every way imaginable. Such as email courses, special reports, or ebooks. Ring any bells? I use http://www.best-resale-deal-ever.com/IGR.html InfoGoRound which is Top of the Line. They even provide an option which allows you to enjoy your subscription at no cost to you.

2. No emailaddress No information. You must capture the name and email address of your prospective sale in order to be able to implement the next step.

3. The information that you are providing must be good and must help people, If not then you will not earn their trust. If you get information that saves you time, money, or effort; then you are probably going to read anything that they send you - as long as the information is still valuable. This is why it is so important that you get that name and email address before you start giving away your information. Now you can stay in touch via an occasional email to your prospect.

4. Finally, Providing value and building trust are the main ingredients of successful marketing. People that have been helped by you, have learned to trust you, are more likely to buy from you. This is especially true if you can convince them that what you are recommending will help them and that it is worth their money. The easiest way to do this is to recommend something that you have actually purchased and use yourself. Just tell them how it helped you and why you think that it was worth what you paid for it!

Announcing the Complete, NEW 8 CD "Cash-Like-Clockwork System"
Newly Revised for the Year 2006
www.best-resale-deal-ever.com/CLCW.html

Online Business And Integrity

2006-03-23T22:13:00.000-08:00

Online Business And Integrity

By: Zamri Nanyan

I'm in the process of requesting a refund from a person who sold an ebook to me. It has been a few days now and he doesn't seem to bother attending to my emails and phone.

While this is my first time doing such a thing (asking for a refund online), I should have known it earlier that there are a lot of crooks out there who don't even care about you. As long as they get your money, that's good enough for them.

In my mind, I begin to ask myself.

Where is business ethic now? Where is integrity? Where is professionalism?

Just because you can hide behind a website, it doesn't mean that you can always get away from the bad ethics you leave behind.

It serves as a warning for me and it also serves as an advice. I hope you learned from my bad experience. Just be careful with whom you are dealing with online.

Sometimes, flashy beautiful websitecould actually be a trap to many of us. It doesn't matter if you have been running your online business for a month or for a decade. When it happens, it just happens.

To tell you the truth, I don't mind losing my money to this guy. I just don't understand why he was just plain naive not to see what's in front of him.

I mean, look at the consequences of his bad attitude.

Today, I'll file a complain with his merchant account. Depending on how bad his credit history with the merchant, he could lose his account.

Then, he has to find another merchant account to accept payment online. One merchant account is out. Strike One.

If his attitude carries on, he'll make the same mistake again. Then, Strike Two. And so on until he runs out of other reputable, good online merchants.

What happens to the online community?

Bad news travels like the speed of light.

One person tells bad experience about him will get 10 more to tell the others. Sooner, it will be an army of net citizens talking about him.

His reputation?

Let's just say that it doesn't look that good.

Lesson learned.

Be careful with whom you are dealing with online.

Just like offline business, treat your customers like you see them face to face. Do your business with ethics and integrity.

If you said you'd refund unsatisfied purchases without questions asked, keep your words and don't ask the reasons why they want their money back.

Remember that you could lose that single sale but you could lose even more if you don't treat your business right.

Ask questions, if necessary, before you take out your credit card and hand over your money to a stranger, sometimes whom you don't even know his or her face.

Online business is supposed to be profitable and FUN. It shouldn't be a medium to cheat honest people.

Take this lesson of mine to avoid your own mistake in the future and be good to your business.

Zamri Nanyan models a low-cost, high-profit concept to build successful internet businesses, as mentioned at www.LowCost-HighProfit.com . He now owns and operates several money-making websites from the comfort of his own house. Read more about Zamri Nanyan at www.ZamriNanyan.com

How To Create Multiple Streams of Online Income E-course

2006-03-23T19:54:00.000-08:00

How To Create Multiple Streams of Online Income E-course

By: Tim Knox

Do you know what an E-course is? An E-course is an "electronic course" that you receive by email or take at a website.

An E-course is the modern day equivalent of the old correspondence course concept. The difference is that instead of taking the course by mail, you do it online or by email.

E-courses are one of the best ways to continue your education, especially if you are interested in making money online.

I lovethe E-course concept because it gives you the opportunity to learn from the comfort of home. There are no heavy books to lug around, no rushing off to class, no smelly dorm roommates :o)

I am putting together an entire series of free E-courses for my subscribers on topics like:

* How To Create Multiple Streams of Online Income
* Setting Up Your Own eBay Business
* How To Make Money With Affiliate Programs
* How To Build Your Own Website For Next To Nothing
* And More...

All of these E-courses will be online soon and I will keep you posted. The great news is the first E-course is online now and you can start your education today. All it takes is the click of your mouse.

The "How To Create Multiple Streams of Online Income" E-course will teach you how to create multiple streams of online income quickly and easily, with little or no out of pocket cost to you.

The How To Create Multiple Streams of Online Income E-course includes:

Part 1. How To Create Multiple Streams of Online Income
Part 2. Making Money With Affiliate Programs
Part 3. How To Choose An Affiliate Program
Part 4. What Is The Best Product To Sell Online?
Part 5. How To Create Your Own Info Product
Part 6. How To Start A Successful Ebay Business
Part 7. How To Dropship Your Way To Online Success

To receive this 7 part E-course click the link below to subscribe. http://www.prosperityandprofits.com/ecourses/multiplestreams/

Part 1 will be delivered to your inbox right away. If you do not see it there check your Spam or Junk folders as most ISPs now filter automated emails without the user's knowledge.

You should also add the emailaddress the following email address to your address book or accepted senders list: ecourses@prosperityandprofits.com

Signup and learn today!

Here's to your success!

Tim Knox

Tim Knox Entrepreneur, Author, Speaker Tim Knox is a nationally-known small business expert who writes and speaks frequently on the topic. For more information or to contact Tim please visit one of his sites below. www.dropshipwholesale.net, www.smallbusinessqa.com, www.timknox.com

How Podcasts Can Help Your Online Business

2006-03-23T19:47:00.000-08:00

How Podcasts Can Help Your Online Business

By: Brandon Hong

Podcasts has evolved from being just a hobby for the musicenthusiasts to a serious marketing tool adopted by large multinational corporations.

In fact, it's evolution and transformation is tied closely to that of blogs. The reason is because podcasts is basically just an audio mp3 file which is distributed using Rss feeds.

Think of podcasts as your different radio channels. You can tune in to a classical channel, or rock channel or jazz channel and so on.

Initially the use of podcastwas mainly done by musicenthusiasts and hobbyists who wanted to share music files and audio with others.

Just like blogs when podcast first came onto the scene, podcast was thought of nothing more than some form of fun hobby or activity. It was not long, before companies realized the potential of podcasts in:

- building client relationship,
- branding,
- getting their message out there
- syndicating their content and ultimatelyadvertisingtheir services and products through the use of Rss feeds, which was in-built into blogs

As can be seen, what started as a simple form of fun hobby soon evolved into a powerful marketing weapon. Podcasts is not just for the music enthusiasts anymore.

Companies and businesses understand the power of podcast and how podcast can help their business.

For example:

1. Companies like General Motors and Microsoft, create podcasts that combine information and product news for people who may be interested, such as investors, car, computer buffs or industry analysts.

2. News channels, like CNN, put their headlines and some of the brief news stories into a podcasts format.

3. Radio stations have turned some of their programs into podcasts which they upload daily and make available to people who might enjoy the program but are unable to listen to it when it is initially broadcast over the airwave.

4. Museums, art galleries, and historical sites create broadcasts for users to listen to as they walk through, replacing the human guide that would do tours, and allowing an individual with a personal audio player to go through at their own pace.

5. The director of the sci-fi television show “Battlestar Galactica” creates a regular podcast to tell subscribers about the behind-the-scenes effort to make the show.

Why do you think these large multi-national companies bother to create podcasts? Obviously it helps them with their business and bottomline!

Let's take a look again at how podcast or podcasting can help your online business.

1. Podcast can grow, expand and multiply your business.

Podcast uses Rss feeds and with the explosion in the use of Rss feeds, this means you can submit your Podcast to many podcast directories.

Just like the way a listener tunes in to a particular radio channel, podcast listeners and subscribers will look for a specific niche podcast to subscribe to.

This means you can reach out to new market and new consumer you otherwise would normally not be able to do with traditional forms of business advertisingand promotion.

2. Flexibility and repeat advertising

Podcast, being essentially and audio file, offers consumers choice, convenience and flexibility. With the proliferation of mp3 players, your podcast can be downloaded, stored in an mp3 player and listen to over and over again.

Think about how much it would cost you to repeat an advert? With podcasts, it's totally free.

3. Ready market, to the tune of millions waiting to be tapped.

Recent years have seen the gigantic and exponential growth of audio mp3 device players, especially Apple's iPod. There are millions of loyal iPod totting fans out there. They are constantly searching for audios to download. You can serve these lucrative niche markets by offering niche podcasts.

These are just some of the many examples how podcast and podcasting can help your online business.

With such a big potential and the technology being in it's early unsaturated stage, this is truly the best time to leverage on podcasting technology to grow and multiply your online business.

Brandon is author of blogs, rss, wordpress and podcast courses. Discover how easy it is to grow, expand and multiply your business with podcasts. www.marketing-rampage-with-podcasts.com

Marketing a new business without a big budget

2006-03-17T22:07:00.000-08:00

Marketing a new business without a big budget

By: Jeremy L. Knauff

Anyone who has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order to increase sales, but until sales have increased (and you've received payment) you can't afford to market your business. Fortunately, you've got more options than you realize, after all, more than a few other businesses have gotten past this hurdle. So can you.

First of all, don't advertise in the newspapers, on television or the radio because it can take considerable time to see results from these mediums and at this stage of your business, your budget will likely be gone long before you see them.

One powerful way that a business with a small marketing budget can gain exposure is by networking with other people. There are many inexpensive or even free networking organizations in just about every city and all that you need is a handful of business cards and a winning smile.

Another way to increase you business is through co-op marketing with other related but non-competing businesses. If your company sells work-out clothing, you could partner with a gym and a supplement/nutrition store on a direct mail campaign. All three businesses could merge their data bases to reach a larger segment of the market while reducing their costs by roughly one third (or possibly more due to volume discounts on printing).

Establishing yourself as an expert can work wonders for your business because people will come to you first. This can be done by blogging, starting an emailnewsletter or public speaking on your industry. These can all be done with little or no money out of your pocket, just a relatively small investment of your time and some patience.

There is most likely a sizable wealth of leads that you are not tapping into. Think of all of the people you know — some may be potential clients and others may know someone that may be a potential client. You won’t have the chance to find out unless you tell people that you are looking for new business.

Jeremy L. Knauff is the founder of Wildfire Marketing Group, an innovative marketing companythat specializes in guerilla marketing techniques to help smaller companies compete with larger companies and win . For article submission& directory submission services visit rcplinks.com

Dramatically Increase your sales with these tips

2006-03-17T21:59:00.001-08:00

Dramatically Increase your sales with these tips

By: Bueford Copeland

If your are just starting a business venture then the following tips will provide you with a solid foundation for growing your new company and if you have been in business for a while you can use these tips as a supplement to your existing marketing strategies.

The results of the following tips may vary based upon your dedication to applying these tips on a daily basis.

1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.

2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.

6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.

8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals; cross promote your products, etc.

9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.

Make a commitment to apply at lease one of these tips each day and you will be amazed by the results.

Bueford Copeland is a Technology Consultant with 10 years experience in Internet and Computer Technologies. For more tips and resources please visit www.about-business.net and www.aboutmarketing.net Submitted with Article Distributor.

The Top 7 Reasons Why You Must Virtualize Your Marketing

2006-03-17T21:59:00.000-08:00

The Top 7 Reasons Why You Must Virtualize Your Marketing

By: Michele Hanson-O'Reggio

Let me ask you a simple question. If you could discover a way to reach your target market faster, get more clients, reduce your marketing costs, increase your income and have fun at the same time, would you be interested?

Due to the explosion of the Internet and modern technology over the past few years, marketing for solo-entrepreneurs has moved more and more into the virtual (online) world. Entrepreneurs all over the world have made the Internet their vehicle to deliver and market their services to dominate their market.

Here are the top seven reasons why you must "virtualize" your marketing:

1. To establish credibility and an expert reputation. There are millions of small businesses vying for attention. To stand out in a crowd you need to be "top of the mind" so that when someone has a need they think of you or someone recommends you to them. A great way to do this is to write and distribute your free reprint articles to hundreds of online directories, ezinepublishers and webmasters eager for fresh content. This is an excellent strategy to drive traffic to your website.

2. To maintain visibility by keeping in touch. A starting point is to create an ezine(electronic newsletter). Ezines are an excellent and inexpensive online marketing tool to help you create and nurture client relationships. It gives you a way to continuously stay in touch with your existing and potential customers. If you provide quality information and publish on a regular basis, you will build credibility and trust which will grow your business. An ezinecan also increase your income potential through advertisingand promotion of your services and products.

3. To communicate your marketing message more effectively. When marketing in a virtual world, your messages need to be concise and you need to get the attention of your prospects quickly. For example, learning how to create an effective website you will help you define your image, identityand brand and your uniqueness. Crafting taglines, headlines and even email subject lines will help you hone in on your target market and speak their language.

4. To avoid expensive marketing mistakes. Virtual marketing allows you to test, track and analyze the effectiveness of your efforts. Many marketing ‘gurus’ will tell you that they failed many times and that failing was the key to their success. They learned what didn’t work and what did and then focused on the things that were working. With online marketing, tracking is very easy and you can find out the answers to questions like: Which audiences are interested in and qualified for what you offer? Which ad is creating the most subscribers, referrals, downloads? Which campaigns are losing money and should be dumped? How many visitors viewed my website and where are they from? Which emailsignature is working? What are my ezine readers interested in?

5. To create multiple streams of income. By promoting your business via virtual mediums you can create residual income that can create financial freedom for you. Did you know that there are things your clients want to buy from you, that you aren't selling them yet? Some examples are: virtual speaking (teleclasses, webinars); selling information products on your website(ecourses, ebooks, audio files). You can automate the sale of your information products and earn money while you sleep!

6. Sell more by email and phone. You don’t have to meet with prospects to close the sale anymore. As we have seen in this article, there are several components of virtual marketing. Your clear marketing messages, excellent website, virtual talks, online articles and your ezine pave the way to warming up a prospect. The only thing that will be left to do is to convert a warm prospect to a paying client - and that can be done over the phone!

7. To grow your business exponentially with viral marketing. On the Internet ‘word-of-mouth’ is known as viral marketing. Viral marketing encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's influence and exposure. Some examples are giving away valuable information like an article, report or e- book for free to attract attention; emailmarketing; placing your message in existing communication between people (online networks); online affiliate and referral programs.

Need another reason? Virtualize your marketing because it’s fun! Do you enjoy marketing? How does the thought of marketing make you feel? Unfortunately, many people don’t enjoy marketing and get overwhelmed by it. They don’t get the results they hope for and therefore find it hard to do. Without bringing a spirit of "play" to your marketing efforts, marketing will seem difficult. Having a spirit of "play" means that you approach marketing as an adventure, a great opportunity to discover and learn, you feel challenged by the risk and just being in the moment of it all.

A few things could prevent you from having this spirit. You may have preconceived notions about what marketing is or what it should be. Some think marketing is about manipulating people, stretching the truth and overcoming objections to which you may not know how to respond. But in fact, marketing is simple -it’s about sharing value with others and in that process, discovering your uniqueness and the difference you can make in the lives of others.

You went into business for it to be profitable right? And, as a small business entrepreneur everything seems to demand your attention: administration, marketing, bookkeeping, customer relations - it never ends! It just makes good business sense to market more effectively and have fun at the same time. Get started with Virtual Marketing today!

Michele O’Reggio provides virtual office services to solo entrepreneurs. Get your FREE "Boost Your Profits with a Virtual Assistant" e-course and learn more about virtual office services at www.VA4Profits.com.

The Do's and Dont's of Network Marketing

2006-03-17T21:51:00.001-08:00

The Do's and Dont's of Network Marketing

By: Jim Mack

Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketingbusiness is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”

If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketingprogram of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

Jim Mack is the leading authority in teaching actual methods - proven, practical strategies that work. In fact, Jim truly lives the principles he teaches and is the epitome of leading by example. See him at www.whoisjimmack.com and www.passivecashcow.com

Britain’s Next Top Advertising Model

2006-03-17T21:51:00.000-08:00

Britain’s Next Top Advertising Model

By: Julian Hall

In this (light hearted) view of online ad strategies I’d like to take a closer look at how close they really are - Reality TVModels vs. Online Advertising Models

Part 1 - They all want to be on top!

You'll find the PPC models casually showing off how easily they can get onto the front page. SEO struts around & quickly reminds them of the tortoise & hare story whilst whispering under their breath that PPC is high maintenance - They eventually stop talking as we go to a commercial break.

Part 2 - New kids on the block

The million dollar home page has everyone’s envy. Banner babe calls her 'new money' and is clearly threatened by here presence in the house. Funnily enough a few watch the million dollars home pages moves & start to copy - by the 100's!. Banners best friend - Pop up is in everyone’s face & refuses to go out without a fight and re-invents herself more than Madonna.

Part 3 - Nobody likes me

All the other models are talking about Link Campaign - 'She goes out with anyone! Guys from bad neighbourhoods - they're not even her type!’ Link Campaign is in the garden crying herself to sleep and dreams about datingguys who share her own interests and speak her language. Link Campaign has a fling with SEO, and makes an appearance on the front page of Google!

Part 4 - Grande Finale: Back to reality

The truth is, there is no grand finale. In the real world of internet marketing and advertising, each method has different ‘personalities’, pros and cons which suit different people with different needs. One thing many experts are beginning to endorse however is focussing on your niche.

The internet started for many as a way to access the wealth of information this blue rock has to offer. Gradually we realised that most of what we need is specific to our own interests. Our likes, dislikes, opinions, where we live, in other words ‘the niche’. Unless you have a gazillion pounds or dollars to throw at the market - focussing on your niche can bring about surprising results. Good luck with yours!

Julian Hall – Niche Marketing from Chillibytes.co.uk, home of Got-Hot.co.uk, Got-Organic.co.uk & loads more.

Internet marketing predictions for 2006

2006-03-07T23:12:00.001-08:00

Internet marketing predictions for 2006

By: Jeremy L. Knauff

Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimizationindustry, viral marketing, pay-per-click advertisingand the mainstream adoption of blogging. Despite the recent changes I predict that even greater change is still yet to come, thanks in part to the growth of broadband internet access, advances in hardwareand software technology, and marketers need to reach consumers through multiple mediums.

As people's lives become more busy, fragmented media will result in more opportunities for both advertisers and web site owners. Standard advertising mediums such as television, radio and newspapers have been loosing effectiveness (partially because of new technologies like TiVo and XM Satalite Radio) while online advertisinghas become more effective. As an advertiser, there are more opportunities available than ever before to reach highly targeted prospects with a relatively small investment by advertisingonline. As a web site owner, there are more opportunities to generate additional revenue by providing advertising space on your web sites. As people spend more time online, this trend will continue to grow.

RSS will become a powerful, trackable marketing tool. In it's current form, it is a great tool for reaching out to people who have the technical background to use it but it does have some limitations. Many customizable web portals ( My Yahoo) let users display RSS feeds on their home page, but require users to sign in with cookies. Some email programs can display RSS feeds and several programs have even been specifically designed for displaying RSS feeds. However the user base is still fairly small. With the release of Microsoft's Windows Vista, RSS will become mainstream and be adopted by soccermoms everywhere. Once that happens you can expect to see toolsdeveloped to manage and track the traffic from RSS feeds.

The search engine optimizationindustry is another area that will change considerably. All of the major search engine companies have taken considerable steps to reduce web site owner's (or an SEOfirm's) ability to manipulate the ranking of their web sites. As the algorithms that determine the importance of a particular web page become more comprehensive and better able to filter out spam you will see two things happen. First, the search results will become more relevant. Second, the SEO firms that are using dishonest techniques in an attempt to rank higher will collapse one by one until only honest, ethical firms exist.

Jeremy L. Knauff is the founder of Wildfire Marketing Group, an innovative marketing company that specializes in guerilla marketing techniques to help smaller companies compete with larger companies and win.

Internet Marketing Vs Network Marketing

2006-03-07T23:12:00.000-08:00

Internet Marketing Vs Network Marketing?

Which one do you want to venture into?

Internet business? Or, network marketing business?

In my opinion, you have to find out what you really want (money, good contact, getting new knowledge etc.). Then learn and investigate. Yes, you might fail in either one of both - be it in network marketingor internet marketing. But sometimes, you don't really fail but you're actually progressing towards your goals.

Let me give you an analogy. You build a websiteand do lots of traffic generations, and you are spending your hard-earned money for two months now. Results - no sale. No income.

Then you quit, put down your website and look for other avenues of income.

What you didn't know was...

If you keep doing what you've been doing, you will make your first sale on the third month, fourth month and so on. You will be generating income from your internet business. But, this all will never happen if your story was written only until month 2.

You might think that this story is fictitious and yeah, a story to make you feel good but nothing more than that, but what if I said that this actually happened to me? To tell you the truth, it really did happen to me and I hope it can be an inspiration to anyone reading this article too.

I made my first sale only after three months on the internet and by that time, I have spent lots of money powering up the business. But, it all is worth it now - knowing that I've got more than I invested before.

Back to internet marketing vs. network marketing...

My take is... find a way to do both.

I got a chance to read an ebookby Daegan Smith ( www.NetMLMProfit.com ) and I believe it will be a good start to know more about doing network marketing on the internet.

Daegan talks about lead generationfrom the Internet and building an effective website to drive quality prospects to your network marketing program. All of this can be setup once and can passively attract prospects over and over again. For some of you, these are not something new but it works for him and it will definitely work for you too.

If you study carefully, there are many other internet marketers joining or considering to join an internet based network marketing program. I know that they already make lots of money from their internet business, but why are they still looking into network marketing?

Probably it's not money they are looking for.

Probably it's because of the value in the network marketing program itself.

Probably because they are having fun just to be around successful people in another business field.

Whatever it is, you can have both internet and network marketing as your income generator.

In summary, I hope you'll consider internet marketing and network marketing at the same time. Entrepreneurs are always open for new ideas and new business ventures.

Find out what you really want.

Zamri Nanyan challenges you to become successful online. Find out how Zamri can help you with an internet home based business for FREE ->> success.mlmlessons.com

Customize Your Marketing Campaign To Crank UP Your Business

2006-03-07T23:06:00.000-08:00

Customize Your Marketing Campaign To Crank UP Your Business

By: Chad Mcdonald

What is that old adage? Location, location, location! Where you market your business is very important to the success of your marketing campaign. First of all you need to identify your customer demographic, find where your demographic can be effectively reached, and brilliantly make a memorable appearance into their line of sight. Most likely you already know your demographic and where they can be reached, but how can you effectively leave a memorable appearance? First thing to remember is that your competition is jostling you for their attention, if your competition is already on a billboard, do not put up a billboard beside them, you need to stand out. Look for the newest brightest and most brilliant way to present yourself; you need to catch their eyes.

Advertising is evolving, billboards, flyers, and posters just don’t stand out like they used to, the newest media is now wrestling for prominence on the scene and is beginning to over shadow the competition.

The contentof your campaign can directly decide which venue to populate with your logo and message. If you are in the business of selling fun and excitement, action and adventure, why would you even think of using a static billboard? Fun, excitement, action, and adventure demand the use of dynamicvideo footage in order to properly portray the action. Are you selling cars, ATV’s, action filled vacation packages, and the like? You need to show action scenes of people enjoying and participating in the excitement. Until recently this was only available on expensive venues such as television. Although effective in reaching the large masses, you paid the price to reach everyone, whether they are your potential customers or not. With custom digital signage breaking onto the scene, you now have a venue to show full color video footage on a venue that can be tailor placed to reach your demographic audience for a much more reasonable price. After all why pay to reach those who are not your customers, why not invest more in a campaign that reaches only your potential customers?

Digital signage as a medium is a choice many 21st century businesses are using today. Our North American society has been raised on television; we are tuned in to color moving pictures and have learned to tune out the static billboards, posters, and flyers. Static posters and other “paper ads” are easy to walk by but a full color moving picture captures the eye, and draws people in. What you do with that customer now is up to you. A professionally designed ad will entertain and educate that potential customer with just the right amount of timing so that the audience will learn all that you needed them to learn about you and your product, before they realize that they were watching a commercial.

Digital signage is the 21st century’s shot in the arm for marketingyour company. With the prices dropping on the hardware side, this form of advertising medium is now affordable and effective. Keep one step ahead of your competitors and get board with the latest in technology.

Chad McDonald from a business article site on behalf of ETA.ca, a LCD advertising, and digital signage service.

Four Killer Marketing Secrets You Can Use Immediately

2006-03-05T23:00:00.001-08:00

Four Killer Marketing Secrets You Can Use Immediately

By: Enigma Valdez

To many businesses, marketingcan seem like a mystery. It is often complicated and confusing to many individuals. There are far too many marketingprofessionals who are hung up on just one or two specific aspects of marketing. These usually have little or no impact on the end result.

If you are looking to improve your marketing results, then you need to follow these quick & easy guidelines.

1. Know your consumer. You just cannot market to a market that you do not know. You have to get to know your market as if it were a person. What motivates that “person” to buy your product? How old is the average person buying from you? What gender are they? Where do they live? What kinds of jobs do they have and what is their income? The more you know about your market, the more you are able to target your message effectively.

2. You need to have the right timing to market effectively. You can have a great marketing message, but your market will not be interested if it does not reach them at the right time. Think about certain times of the year that your product or service can be advertised aggressively. Holidays such as Christmas, Fourth of July, and Easter could be exploited to increase revenue for your business.

3. You have to have the right offer. In direct response marketing, the experts say that only 20% of your results are based on your creativity. Then, 40% is dependant on your offer, and the last 40% is dependant on your list. With this in mind, you have to test your offers. You have to find the right offer that will beat all your other offers, and then turn around and test it again. You need to TEST, TEST, TEST, TEST, and then TEST again. In addition, after it is all done and over with, you need to start all over again, with your testing. In this way, you will be testing and refining your results for the better on a continual basis.

4. It is all about your communication and message. If you know your market well enough, you will be able to use that knowledge to create a message that hits them in the core. Your message will resonate with their hearts. It will address their needs and your service or product will differentiate you from your competitors. Be sure that you stress benefits over features. All too often, advertisers are hung up on the features, and leave prospects wondering what the benefits are. Do not assume that your prospect will already know the benefits. You have to spell them out for the market.

So there you have it. With these simple power-strategies, you will be able to approach your next marketing campaign aggressively. By knowing your market, you will ensure that you reach them at the right time. The right time means that it is the time when they are ready to buy from you. By experimenting with your offers and testing them on a regular basis, you will be able to find the most productive offer.

Enigma Valdez is an internet marketer interested in helping business improve their success. You can reach him at enigma007@charter.net and also visit his sites resultsbasedmarketing.blogspot.com, sevenfigurecopywriter.blogspot.com, www.enigmavaldez.com, www.Psycho-CyberGenesis.com

Viral E-books

2006-03-05T23:00:00.000-08:00

Viral E-books

By: Corey Morehouse

Using ebooks are a very important factor in viral marketingbecause they contain key specific information on a readers niche. When a customer searches on google they are looking for targeted information and what better giving them multiple facents of information with the same niche.

There are three reasons why viral e-book marketingwill snowball your advertising efforts...

1. Customers are much more likely to find the information they are looking for in a targeted information driven e-book, thus creating more sales.

2. Visitors may find the book extremely useful and decide to rebrand the e-book and give it to their subscribers. This creates a multilevel commission potential.

3. Search engines will start to pick the book and you will start accumulating a wave of new sales and subscribers.

As you can see this is an excellent way to increase sales, subscribers, and referrals without lifting a finger. Welcome to the power of Viral Marketing.

There are plenty of e-book out there to choose from for your niche. You can make a search on google and look for a rebrandable e-book in your area of expertise.

Some good ways to maximize your viral marketing potential with these types of e-booksis go give them away for subscribing to your newsletter for instance.

Since I am in the trafficexchange industry I have one particular e-book that I haved used to reach outstanding results. I have been able to create a large trafficflow from safelists, traffic exchanges, and banner exchanges and obtain a steady flow of incomes. If you would like to see what that e-book looks you'll have to follow the signature link to my blog for active links. This information e-book can be found at "Opt-In Master Course"

Read the full articlewith active links at my blog!
Author: Corey More

housefreewebbizsolutions.wordpress.com/2006/02/06/viral-e-books/

Taking Your Business International

2006-03-05T22:54:00.001-08:00

Taking Your Business International

By: Tim Knox

Q: I’m interested in doing business internationally. I have done some reading on the subject, but there is an awful lot to digest. Have you had any experience in this matter and can you suggest the best way to get started?
-- P. Granger.

A: Great question, Mr. Granger, though not one I’m personally qualified to answer since I have not had direct experience with international sales. So like any good columnist without a clue I can either make up something and hope it sounds semi-intelligent or I can consult someone who really is an expert on international sales and let him answer your question. Since my agreement with The Times prevents me from fabricating anything other than my true age (I’m 29), let’s go with the latter.

I called on Jose Rodriguez, President of RISMED Oncology Systems, a Huntsville company that provides high medical technology to radiotherapy professionals around the globe, to get his input on the subject. Jose is an old friend and client and if anyone can give pointers on doing business internationally, Jose is the man.

Jose believes that the decision to do business beyond your own backyard should be based on your success as a local, domestic business first. “Unless the business is intended to be one that sells to international customers only, one should not jump into international business until they have devoted the time to develop a good local and domestic business first,” Jose recommends.

Here are a few other points Jose recommends that you keep in mind when considering an entry into the international business arena.

Instill Confidence In Your Customer
Regardless of the type of product or service you sell internationally, you must be ready to provide your international customer with an even higher level of service that you offer your domestic customers. To instill confidence in your international customers you might have to offer such things as around the clock telephone support, extended warranties, and other services that help the customer have confidence in doing business with you.

Know The Rules
You must understand all of the rules and regulations that govern international business practices in this country as well as those in your customer’s country. Understanding the rules will allow you to provide service beyond the expectation of the buyer and operate within the boundaries of the law.

Understand The International Shipping Process
If goods are being shipped internationally you must have a thorough understanding of shipping modes and regulations. Any difficulties with shipping will always be viewed by the buyer as the seller’s responsibility, right or wrong. Understanding the entire shipping process and having policies in place will help avoid shipping problems and keep the customer happy.

Work With Experienced Companies
Always look for experienced companies to work with, especially when if comes to shipping, insurance, freight forwarders, etc. Such companies are great allies and will help keep everything in order and will also help in solving problems related to their end of the process.

Signed and Sealed
Never conduct business under verbal orders. Always put everything in writing with the required signatures. Doing international business is different than domestic business. Outside the United States signatures and seals are required to seal the deal. Don’t worry about offending your customer as this is just part of doing business internationally.

Include A Packing List
If shipping goods, always do a packing list and always number the packages (if 5 packages are being sent, label them 1/5 [1 of 5], 2/5, etc.). If anything is lost, they will know which package is missing and you will have sent a packing list detailing what was in every package, making it easy for the customer, the shipper and the insurance company to solve the problem. Also, always insure your goods for at least 110% of their value.

Have A Damage Policy
Always have a note in your paperwork requiring damage or losses to be reported within 24 hours. Damage reports should be made to the customer’s local delivery company as well as to the shipping company on your end.

Signing Off
If you are selling services abroad, always have the required paperwork so that as the work is finished or as deliveries are made, the customer signs off in agreement with what was delivered.

Ensure Payment
Depending on the amount of the sale, always require payment in advance in U.S. currency or payment through a letter of credit to be paid out in U.S. currency. You might also require that the letter of credit be irrevocable and transferable, that it allow for payments of partial shipments, etc. The more flexible the letter of credit, the better, and usually such clauses are yours just for the asking.

There are many other considerations you should investigate before starting your international business, but that’s a great list to get you started.

Thanks for the great advice, Jose. I couldn’t have said it better myself.

Here’s to your success!

Super Bowl Ads Leave Long Lasting Effect

2006-03-05T22:54:00.000-08:00

Super Bowl Ads Leave Long Lasting Effect

By: Russ Dalbey

I'm not a team sports guy. So, this time of year my head isn’t spinning with Super Bowl afterthoughts or dreams of missed calls and dropped passes. But I did watch the Super Bowl. And I enjoyed it.

See, there is a not-so-obvious element of individual competition there that I like. In fact, it’s probably the part that most of us casual observers enjoy most – the commercials. While Super Bowl commercials may not be the most cost effective use of a marketing budget (they have singlehandedly sunk large companies into financial ruin) they do provide good lessons for entrepreneurs like us.

How?
Well, it’s hard to squeeze a message into 30 seconds. Near impossible. Yet, as a home business owner you MUST do it. And you must do it effectively if you want to leave a lasting impression.

“On whom,” you ask?

On anyone and everyone you meet.

So, I always recommend that every home-based entrepreneur come up with his or her own “30 Second Face-to-Face Commercial.” Word of mouth is your most powerful source of advertising. And it’s free. But what better place to take a cue from than the $2.6 million sound bites on Super Bowl Sunday.

In 30 seconds you don’t have time for detail. Instead, you need to communicate the key messages of who you are, what benefit you provide and how your customers should feel about you.

Some commercials do it… Take FedEx’s pre-historic slant on safe, reliable delivery.

Some commercials don’t… Remember the cat in the kitchen from last year. Good. Now, remember what they were selling? NOPE.

When you’re coming up with your personal commercial, consider these three points:

1) How do I describe what I do in less than five seconds?
If it takes longer than that, you’re confusing your customer. If you make lawns greener, tell your customer that. If you help people free themselves of debt, say that. Don’t bore your customers with details.

2) What is the number one benefit my company provides over anything else?
No matter what you’re saying, your customer is thinking one thing: “How does this benefit me?” So, don’t forget to tell them that. Volvos are safe. FedEx is reliable. BMW is the “Ultimate Driving Machine,” packed with speed and performance. What are you offering EXACTLY? If you can summarize your key benefit in one sentence, you’re doing well.

3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit a web site or mail in a form… tell them exactly how you can help.

Maybe if the big spenders had listened to this advice, there would be a few less teary-eyed ad executives on Madison Avenue this month.

By the way, this years winners are…

FedEx…
GoDaddy…
And Burger King.

I think the Steelers might have won the game.

Warmly,

Russ Dalbey
The Dalbey Wealth Institute
www.dalbeywealthinstitute.com

The Biggest Mistake Originators Make in Their Marketing Campaigns

2006-03-05T22:48:00.001-08:00

The Biggest Mistake Originators Make in Their Marketing Campaigns

By: Joe Pahl

If you ask the average mortgage professional what the most important aspect of a mail piece or advertisement is they would tell you that it is the headline. And they would be right. The headline can make or break a marketingcampaign. But because of it's obvious importance, loan officers do tend to spend time making sure that they have a effective headline.

What they don't spend much time on is ensuring that they have the best call to action. The main goal in any marketing campaign is to get the prospect to take some sort of action (going to a seminar, setting up an appointment for a free consultation, getting them to request your special report, etc).

Most loan officers just stick a phone number at the bottom of their marketing piece with a quick little blurb to "call me for more information." This in itself isn't bad. But it can greatly improved on.

You see, the goal in your call to action is to make it as easy as possible to for the prospect to take the action that you desire. You want to decrease the resistance to act as much as you can. By just stating "call me for more information" you are creating a certain level of resistance. There is only one option you are giving them, and you are asking the prospect to call you directly.

And you will lose a ton of leads that you really shouldn't. All the potential prospects who just aren't ready to talk to a loan officer yet won't respond. They have questions that you can definitely answer, but they aren't serious enough yet to overcome the resistance to action that you have established.

But here is the key. In about 3 weeks, they may be serious enough to take action, but you will be the furthest thing on their mind. They will read a marketingpiece by another loan officer and then take action.

So your goal is to have the prospect take action at the earliest stage of the buying process as you can. You want to establish a relationship with them BEFORE they become serious, but the only way for this to happen is to have them respond to your marketing piece early in the game. And you do this by lowering the resistance to call to action.

One thing that you can do to lower resistance is to give them more ways to contact you. Give them your mailing address, cell phone number, email address, etc. Some people are more comfortable writingletters. Some prefer email or phone calls. And some like the face to face meeting. If you limit your choice to just one, you will exclude a large percentage of potential leads.

Another thing you can do is make it as easy as possible for them to take the call to action. For example, you send out a direct mail campaign to your former customer base. Your call to action in this campaign is for them to fill out a survey and mail it back to you. How do you make it easy for them? You provide them with a preaddressed envelope. You put a stamp on the return envelope. You make the survey a multiple choice form where they only have to circle the appropriate action. You perform all the steps that you can so that they are basically required to just circle a few answers on a form, and place it in the mail.

Also, give the prospect a little incentive to performing the desired call to action. In the example above, you can offer a gift certificate to everyone who completes and returns the survey. That will definitely increase your responses. Another idea is to give them a coupon (ie. $150 off closing costs) if they perform your call to action.

I believe that after the headline, the call to action is the most critical part of any marketing campaign. Be sure to remember that you want to get your prospect to raise his or her hand as early in the process as possible, and the only way to do that is by making the resistance to taking the call to action minimal. Give incentives. Give choices. Make it easy.

Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers. To learn more marketing strategies targeted at loan officers and orginators, please visit www.LoanMakerGold.com

Media Advertising

2006-03-05T22:48:00.000-08:00

Media Advertising

By: Lee Asher

The media is a powerful thing -- the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you're doing otherwise your investment will be a financial disaster. Listed below are the most common forms of media advertising. No doubt you can think of others as well.

Advertising in Newspapers and Magazines.
There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.

If there's a publication you're interested in advertisingin, either go to its website(the rate card section) or call its advertisingdepartment to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won't be that economical.

There is, however, an exception: niche and trade magazines. If you've ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you're a weddingphotographer, look for a magazine called 'Your Wedding', 'Bride', or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.

Advertising on the Radio.
Wherever you are, the chances are that there's a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.

Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that does anything to do with cars. Since radio is almost entirely limited to use as in-carentertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you're offering. If you offer something that people need cheaply or even for free, you can get a big response.

Unfortunately, that response could be a little too big -- thanks to the time-sensitivity of radio, you'll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless.

Advertising on the Television.
Unless your business is getting pretty big, this would be quite a bad idea. You'd have trouble producing and airing an ad even on local cable channels for less than $10,000. Of course, if there's a market for your product and you've got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a 'unique and useful invention' product with easy-to-demonstrate benefits -- think infomercial. Research shows that you can sell almost anything given a 60-second ad, a free phone number and a price point of $19.95.

Advertising on Billboards.
Here's one that gets overlooked pretty often, but can be very effective if you do it right. Billboard ads are relatively expensive, but they do generally stay up for a long time, and they can be very specifically targeted to an area -- the one where they're physically located. You'll have the best results with this if you can put one near enough to your business that it could say 'turn left at the next junction', or something like that. Phone numbers are, again, pretty useless, although you could have some luck putting a website address up there.

Advertising at the Movies.
Finally, here's one that often gets overlooked. If you turn up to the cinema early, you might have seen that before the big-budget ads, ads for local businesses are run. This can be a great place to advertise relatively inexpensively in quite a high-profile way, and it works especially well for takeaway food businesses.

Researched, Supplied and Written by Lee Asher of The http://Home-Income- Portal.com.

Backbone Media's Internet Marketing for Schwartz Communications is MITX Awards Finalist

2006-03-02T04:35:00.000-08:00

Backbone Media’s Internet Marketing for Schwartz Communications is MITX Awards Finalist

Backbone Media’s website design is recognized as one of New England’s best

Boston, MA (PRWEB) October 18, 2004 -- Backbone Media Inc. today announced that the Schwartz Communications website design has been selected as a finalist in the Online Marketing Strategy category for The 9th Annual MITX Awards. Held annually by the Massachusetts Innovation &Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.

In February 2004, New England's largest public relations agency, Schwartz Communications, contracted Backbone Media to help them redesign their website, generate leads and complement existing channels. Backbone enlisted Bowman Design as a partner in the project and together they produced an integrated B2B strategy that combined content assessment and messaging development, website redesign, content management, email and real-time reporting and analysis with a best practices search engine marketing strategy.

The results speak for themselves, according to Steve Schwartz, President of Schwartz Communications: “Since the new website launched we have noticed a substantial increase in qualified leads that come in through the web. The site is clearly effective at conveying the messages we wanted to communicate and attracting qualified prospects. Backbone Media has been a great partner in making this happen.” For more information about the project read the internet marketing strategy case study.

Begun in 1996, the MITX Awards have grown to become the most prestigious awards competition for New England’s interactive professionals, as well as the largest technology awards showcase in the country.

“Once again, our submissions came from virtually every segment of the economy,” said Kiki Mills, Interim Executive Director of MITX. “Taken as a whole, our awards show how, in less than a decade, interactive technology has become a core technology for businesses, nonprofits, educational institutions, and many other industries.”

Backbone Media, Inc. / Bowman Design will be recognized with the other finalists in the category of Online Marketing Strategy at a gala awards ceremony traditionally attended by over 800 of the region’s top technology and business professionals. The finalists were judged for strategic use of online marketing to deliver on a specific goal or objective. This category considered all the components of the internet marketing strategy - media, targeting, creative and measurement. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 10th. Tickets can be purchased at www.mitxawards.org.

The 2004 MITX Awards competition is sponsored by Goodwin Procter LLP, IBM, Mullen, Nixon Peabody LLP, PricewaterhouseCoopers LLC and RDW Group. Media partners are boston.com, Mass High Tech, and Technology Review.

About MITXThe Massachusetts Innovation &Technology Exchange (MITX), formerly known as MIMC, accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, nanotechnology, interactive marketing, healthcare, and financial services, MITX is the region’s premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Boston. For more information please go to www.mitx.org.

About Backbone Media, Inc.Backbone Media’s mission is to help companies reach their active buyers online and profit from their online investment. Since 1996 Backbone Media, Inc. has been helping companies integrate high impact website design with innovative and effective search engine and internet marketing strategies. Backbone Media, Inc. is headquartered in Waltham, MA. For more information please visit www.backbonemedia.com.

Press Contacts
Sara Fraim
MITX
617-227-2822 x203

Cailin McDuffy
Backbone Media, Inc.
781-899-4050 x208

-----

Article Source: http://www.emediawire.com/releases/2004/10/emw168629.htm

The Power of the Pixel; 5 Years of Advertising at Only a Fraction of the Normal Cost

2006-03-01T22:13:00.001-08:00

The Power of the Pixel; 5 Years of Advertising at Only a Fraction of the Normal Cost

By: Lake Kern

November 16 2005 -- The recent launch of the new 5 year advertisingsolution from MillionPixelClick.com means the pixel advertisingcraze will continue unabated. Selling advertisingspace by the pixel the new form of advertising is proving popular with both clients and providers alike.

Designed to boost traffic, an image is placed on MillionPixelClick.com with a link to your website. These pixels will be visible for at least 5 years. Pixels are available in 100 pixel 'blocks', with each block measuring 10x10 pixels, equating to a cost of $0.5 per pixel. The homepage is divided into 10,000 of these blocks. You can buy as many blocks of pixels as you like, as long as there are some available. After you buy pixels, your image and link will be published on the homepage immediately. We provide you with the new form of advertisingsolution which makes your website get more traffics and more clicks.

"The power of pixel advertisingis in the price", explained Lake Kern CEO of MillionPixelClick, "You can't buy 5 years of advertising in any media for such a cheap price".

Pixel space is available immediately for sales to quality web sites. MillionPixelClick.com condone adult, obscene or offensive websitesand will not place adverts for them. If you have questions of buying our pixels, please feel free to visit our website.

About MillionPixelClick.com
A new and innovative advertisingcompany MillionPixelClick.com aims to raise the standard and expectations in pixel advertising. For any questions please contact us via the website www.millionpixelclick.com.

New Thoughts On Maximizing Your Advertising Dollar

2006-03-01T22:13:00.000-08:00

New Thoughts On Maximizing Your Advertising Dollar

By: Chad Mcdonald

The ideal in advertisingis to reach your potential clients and inform them of what you have to offer. There are many advertisingmethods to look at these days, all of them willing to take a piece of your advertisingbudget, so the idea is to maximize your advertising dollar. Some businesses look at venues such as televisionand radio as being the ultimate advertisingopportunity; however they are also the most expensive. The reason being of course is the wide population span that they can reach in one fell swoop. This is where the kicker comes in, not everyone that sees the ad on these large campaigns is a potential customer however you pay for the advertising as if they were.

First, a lesson in advertisingcomparison. Advertisingcomparison uses a measuring tool called the cost per one thousand rating number. That is the cost that it takes to reach one thousand individuals with your advertising dollar. If say the viewer-ship of a television station is 250 000 people and the cost per one thousand price is thirty three dollars (a typical number for my area), then your advertising campaign will cost you $8250. Simple math and simple formula, however if your clients are exclusively males between 18 and 35, you will reach a lot of them, but the rest of the 250 000 people are not your demographic and you had to pay for them to hear your ad as well, and these people may be 60% of the whole 250 000.

My recommendation is diversification in advertising, do not sink all of you apples in one basket. A prime example of this is a true to life story that I experienced. I was looking for a storage company that could provide me with a ten foot by twenty foot storage room. I started by looking in the yellow pages for my area. In a population covering perhaps 120 000 including surrounding townships, I found approximately 10 – 12 storage businesses, however only about 8 had picture ads with additional information about their businesses. So I eliminated the others and only concentrated on the 8. Now, I wasn’t about to call all 8 of them, I only wanted to call perhaps 3 or 4 due to time constraints. 1 of them kind of stuck out more than the others, so I called them first, and ultimately used them for my storage needs. Why did that one stick out for me? They seemed kind of familiar; I finally recognized them from a refrigerator magnet that I look at every time I go in search of food. In this case their diversification in adding the refrigerator magnets to their advertising campaign put them at the fore front of my mind when I needed their services. They may not have gotten my business if their price was not competitive, but they did get the first call.

Diversification also means, if they only advertised on refrigerator magnets, they would not be well known, but add that to the large ad in the yellow pages and the combination can work wonders.

Refrigerator magnets may not be the kind of marketingthat would be appropriate for your business, but look around at what is new and exciting in the advertising sector. Find a medium that best suits your needs and that is cost effective in cost per thousand numbers. Don’t be afraid to try new things as newer forms of advertising start to break into the North American markets. Digital advertising is the newest high tech form of advertising that has been making headway onto the scene. As the cost of electronicshas been dropping, this form of advertising medium has become more and more affordable. Digital screens are being put in more and more venues that cater to a narrower defined audience demographic, making the advertising space more valuable and cost effective for potential customers.So to put a cap on all this, don’t put all your eggs in one basket, know what your target demographic is, research the best way to reach them, and above all, don’t be afraid to try new things.

Chad McDonald from streaming media site on behalf of ETA.ca, a digital LCD advertising, and digital signage service.

No Cost Online Advertising

2006-03-01T21:58:00.000-08:00

No Cost Online Advertising

By: Allen Brown

To sell your product online is very costly affair. To have more competitive prices you should reduces the overhead on the product. There is free advertising technique for online promotionabout the products. Hundreds of dollars you have to spend on preparing online advertising materials that makes the product costly.

No doubt it may be cheaper if you prepare it yourself. If there will not be a monthly fees or cost-per-click fees then you can save plenty of dollars that you can divert for online advertising. To reduce such cost you have two options 1) you should obtain an organic search engine listing and distributing expert articles and they have rights to republish the articles. 2) Low-to-no cost online advertising options that include link exchanges, banner exchanges and participation in online forums.

The only thing you should keep in mind about the organic placement in the search engines is to maintain the position in the search results. As the organic placement in search engines is almost no cost online advertising except the search engine optimizationcharges. You have to be very careful to maintain the position, for that you should continually monitor your search engine advertising results.

You will get new ideas about online advertising and also about the new search engine optimizationtechniques, they are effective way as the search engines changes their ranking rules. If you do so, then it occupies you constantly in networking activities so you get chance to have contact with the experts in the Internet business. It opens a whole new bright future ahead to become an expert rather than dependent on them when they share their challenges and strategies.

To distribute the expert articles related to your product or services that make fruitful rewards to you and this will be another online advertisingtechnique that is virtually free and most effective. While you distribute such articles for online advertising purpose, you should not forget to include a resource box that direct the reader to your website, it will work effectively. Naturally the reader will divert to your website in search of more information of related products and services and your purpose is solved! This could also be a more effective way to grab new customers and online advertising about your product.

There are multiple benefits for online advertising by publishing expert articles. First, many websitesalso do so and they publish your article and indirectly you will benefit by getting more traffic from their websites. Second, your websitehave linking from many other websites and you gain a link popularity which is a factor in search engine optimization. Such things are considered by most of the search engines when rankingyour website in their search results. You should do efforts that your expert articles shall publish on other related websites whose topics are very similar to yours.

Now the question arises that how to get expert articles to be republished? Out of various ways to do so, you should choose any of the following options. First, contact relevant websites by phone or by email with a free content offering. They will be happy to allow you to republish such articles as the successful websiteoperator know the importance of contentof their websites published and if your high quality expert articles will naturally attract the targeted audience. So there is no reason for them to refuse for such publication. Second technique to post them in industry-related forums or on many free content sites where very large audience can see and you get larger exposure.

There are numbers of forums online where such online advertising can be easily possible. Discuss Forum is one of such forum (www.1888Discuss.com) that is an SEOonline advertising related forum. It is having a discussion boards that are useful for networking with other online advertisers. Not only that, also it has free ebooksand a free online advertising section where you can post advertisement to be seen by many other forum members. So your online advertising has multifold advertising campaign. Many other forums which are industry-specific forms and free content websites that will divert high trafficto your website by the use of free online advertising techniques.

By participating in online forums about the online advertising. More effective and superior way for online forum participation for online advertising.

Allen Brown is a freelance writer for www.1888discuss.com/seo-discussion/, the premier REVENUE SHARING discussion forum for Search Engine Optimization including topics on basic SEO tips, finding search engine companies, improving search ranking, and more. His articleprofile can be found at the premier Article Submission site www.1888articles.com/author-allen-brown-10.html.

How To Market Affiliate Programs With Your Newsletter

2006-03-01T03:48:00.000-08:00

How To Market Affiliate Programs With Your Newsletter

By ReveNow.com

If you’ve been building an opt-in list, you are on the right track to making a living online. If you have yet to start building your list, you need to get started right away! A quality list is worth a lot of money, if you know how to use it. Notice the word ‘quality’….not ‘quantity!’ A list does not have to be huge to turn a profit. Again, if you have a quality list, you can turn out a quality newsletter, and then you can learn how to use your newsletter to promote your affiliate programs.

First you should note that the newsletter must be of high quality. Just sending your list advertisements will not cut it in today’s competitive online market place. Your subscribers do not want advertisements – they can find those anywhere. What they want is quality up-to-date information. As a marketer, you produce that information, and build the information around one of your affiliate programs.

Start by choosing a product that you feel your highly qualified list will be interested in. Really think about this long and hard, and make sure that you pick a quality product or service. If you’ve used your newsletter in the right way up to this point, your subscribers will put a lot of faith in your recommendations – and you are about to make a recommendation.

With that product, write an article. The article should not be about the product – unless it is a review of the product. Instead, it should pertain to something that relates to the use of that product. For instance, if you are advertising a shampoo, you would probably want to write an article about hair care – not about the shampoo.

You can work the product into the article in various ways. For instance, if you are just promoting one product with your article, at the end of the article, you might suggest to your readers that using brand x – with your affiliate link – will help them achieve better results or that you’ve found that this brand is better than that brand, or something along those lines.

If you are promoting several products within one article, spread them about throughout the text, but make sure that your article doesn’t become one big advertisement – and avoid promoting too many products within one article. Also avoid including more than one article in each issue of your newsletter. You want your visitors attention to remain focused – and if you give them information overload in one issue, your chances of making any sales at all diminish!

It is vital that you use a professional link cloaker. You do not want your affiliate link to look like an affiliate link! A link cloaker will change the text of your link, but when clicked, the linked cloak will take your reader to the site with the product that you are promoting – and you will get credit for the sale. Using a link cloaker also prevents link hijacking – where someone exchanges your affiliate ID with their own affiliate ID in the link.

Be personable with your readers. Become their friend. Let them know that you are looking out for them, and that you are interested in helping them achieve something. Developing a relationship with your readers is the key to getting them to trust your recommendations.

Discuss this article in the Affiliate Marketing forums at ReveNow!

ReveNow! is an Affiliate marketing resource covering affiliate marketing, AdSense, AdWords, and SEO. Discuss this article in the Affiliate Marketing Forums.

10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List

2006-02-27T23:05:00.000-08:00

10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List

By styles98

We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list.

Well... I truly have to agree with that simply because this is where you'll always have a consistent source of FREE Targeted traffic(also referred to as 'Sticky Traffic') to promote your offers or related information to for years to come.

It just makes sense, wouldn't you say?

And, we all know that 'Email' is where the $MONEY$ is truly made when it comes to marketing your business online because it gives You the ability to Follow-Up your potential customers until they decide to buy from You.

But, the problem that usually takes place is that people don't know where to start when it comes to building there own targeted Opt-In list.

Now, for those of you that are new Internet marketing and don't know what a 'Opt-In' list is, here's a quick definition:

An 'Opt-In' list is simply a database of peoples Names and Email Addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in.

Notice how I said, "giving that list owner permission to send them email".

When they subscribe to your Opt-In list they are giving You permission to send them offers or related information on the topic they are interested in, this is known as 'Permission Email Marketing'.

This is the ABSOLUTE safest form of email marketing where You won't get accused of 'SPAM'.

This is very important that You understand this from the beginning.

So, now that you have a clear idea in your mind of what an Opt-In list is and how it will benefit You and your business, I guess it's time to share with you the simple 'Ten Step Process' that I have put together for you on How-To build your own targeted Opt-In list that you can email your offers to at any given time for $Profit$.

Step #1. Pick your Target market or Niche.

This is a very important step because this is where you need to figure out who your target market is going to be for the Product or Service your going to offer.

So, for example, if I was interested in selling a book related to Internet Marketing, well then, my target market would be Internet Marketing related.

Step #2. Can your Target market or Niche be reach online?

This step is where you need to do a little research on whether or not your particular target market can be reached online.

In order to do this you need to do some keyword research using keywords related to your target market.

You can do this by using the Overture keyword research tool located at the URL I've provided below.

http://inventory.overture.com/d/searchinventory/suggestion/

Simply type in the keywords related to your target market in the form provided.

This will give you a detailed history of how many searches have been made in the last 30 days on the keywords related to your target market.

As a general rule, if your targeted keywords aren't pulling in 15,000 or more searches per month, then this is a market I wouldn't pursue simply because there isn't much demand for it.

Step #3. Are they making money in this Niche?

This is where you need to do some research on your competition to see if people are spending any money in this Niche.

You can do this by going to Google at http://www.google.com and type in your targeted keywords related to your Niche in the form provided.

This will give you a list of search results.

Those results are your competition, but even more important, to the right you'll notice little ads.

These are paid ads offered through Google Adwords.

This means that somebody is willing to pay to advertise and is paying attention to this particular Niche and must be making money if they're willing to pay for advertising.

That's good news for you.

Step #4. Use Forums to find your Target markets problems.

Forums are a great place to find out exactly what your potential customers TOP problems are by simply scanning there posts and looking for the most common threads.

By doing this you'll be able to know right away what your target markets TOP problems are and how you can help solve there problem.

To find Forums related to your Niche simply visit Google http://www.google.com and type in your targeted keywords with '+ forums' after your keyword.(ex. internet marketing + forums)

Step #5. What's keeping them from getting what they want?

This is where you have to figure out whats keeping them from getting what they want in order to fix the problems they are dealing with, meaning, this is where you need to work with them to find a solution to there problems.

Whether its a Product they need or a Service of some sort.

Step #6. What can you offer them to solve there problems?

This is where the money is being spent.

Now, the only thing you need in order to receive your share of the revenue is a Product or Service that will solve your potential customers problem.

If you don't have a Product or Service of your own don't get discouraged.

I'm going to give you two resources where you can find products or services that You can become an affiliate for that are related to any Niche that will pay you a commission for every sale you make by simply referring your traffic to there website.

The two websites to visit are http://www.clickbank.com and http://www.associateprograms.com.

Step #7. Set-Up a simple direct response mini-site.

Here is where you Set-Up your lead generating website with a Follow-Up System that your potential customers will come to and Opt-In to your list to start receiving offers or related information on the topic or problem they are having.

This is a very simple process to do and you can view my website as an example of how one would look.

http://www.internetwondersezine.com

If you don't know how to build your own website you can always hire someone to do it for you by going to... http://www.elance.com

Step #8. Get an Auto-Responder account.

This is where you'll be laying the foundation down for your list.

You MUST have an Auto-Responder account Set-Up before you make your mini-site go live because this is where your potential customers are going to come and submit there Name and Email Address so that you can start building a list to send your offers or related information to.

So, do not miss this important step.

Step #9. You need to figure out what 'Bait' to use.

What I mean by 'Bait' is... what are you going to offer them for FREE to get them to subscribe to your Opt-In list.

Here are some examples of what you can use as 'Bait': ebooks, special reports, mini-courses, coupons, etc.

These are the most common. It really depends on who you are targeting, so be creative.

Step #10. Reach out to your target market.

This is the part where you send traffic to your website in order to get subscribers.

I'm going to mention only two methods.

These methods are the most POWERFUL and for good reason, they work.

The first method is Writing Articles.

By Writing Articles your showing your target market that You are someone who knows how to help solve there problem and may have a possible solution for them.

This is the quickest way to build INSTANT credibility in your Niche.

The second method is to send targeted traffic to your mini-site through Pay-Per-Click search engines.

Pay-Per-Click search engines are where you bid on the keywords terms related to your target market and are listed according to the highest bid for that keyword term.

By using PPC search engines, it will get you infront of your target market Instantly.

Writing articles gives you INSTANT credibility and will put you infront of thousands of readers, and Pay-Per-Click search engines send you HIGHLY targeted traffic to your website within minutes depending on which PPC search engine you are using.

The More traffic you send to your website, the More subscribers you'll receive.

It's simply a numbers game.

Well... there you have it, "10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List".

Now... it's up to you to take the neccessary Action in order to get started with your own targeted Opt-In list.

If you already have an existing web business online simply implement the steps outlined above to your existing website.

These are the 10 basic steps required in order to get your Opt-In listing building started in the Right direction.

Simply follow them and you'll be on your way to receiving your first subscriber in No Time.

Cory Threlfall is an Internet Marketing Strategist and is the Editor and Publisher of The Internet Wonders eZine which is published 'Bi-Weekly' that focuses on providing Webmasters with quality Articles, Product Reviews, Tips, and More on how to Promote, Build and Increase your Web Traffic! Subscribe at: http://www.internetwondersezine.com

How To Create 2 Super-Profitable Email Publications

2006-02-27T22:54:00.003-08:00

How To Create 2 Super-Profitable Email Publications

By ckyalo

Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two?

Great American legends like Henry Ford became famous by first dreaming up and then doing something that had never been done before. If you take this article seriously and go on to own an email publishing empire, you will not have done something that has not been before. You will simply be a statistic, yet another successful Internet publisher.

In other words, all you need to do is carefully study what those who came before you did and then simply duplicate the process and your life could change – no hype. Here is one of the most successful publishing models ever. This technique that you are about to take a close look at, has served most Internet publishers well. Many of them have made huge sums of cash online, using it. It involves the launching of two separate email publications. Each will have its’ own different revenue source.

The First Email Publication Will Be The Foundation
The first email publication will be a free ezine. This publication is the key or foundation of the whole strategy or publishing model that we are discussing in this article. While it can be hugely profitable from advertising, the main aim here initially will be to pick up a huge number of email addresses to create a huge opt-in email list as quickly as possible.

The beauty of internet publishing is that even as you begin to gather your email addresses, there are several ways that you can use the material in this free ezine to start generating cash and at the same time marketing your free ezine. For instance, you can create a blog, publish your free ezine there and post Adsense ads (or the new Chikita ads which have proved to be more profitable for some bloggers) and start generating cash from clicks. The same article in your blog can be distributed to high traffic article directories, which will help to generate targeted traffic to your blog. You will therefore be in that super-profitable situation where you start earning money from your email publication even as you are setting it up for the real super profits.

Techniques To Speed Up Your Subscriber List Growth
There are too many free ezines being dangled in front of surfers these days that many have learnt how to ignore the lot. And yet the quicker you grow your list, the better. The way to do this is to dream up promotions and special offers. For instance you can offer some valuable report free to people who sign up. Or you can offer it to your current subscribers who refer their friends to your ezine.

You should constantly be thinking of ways of speeding up recruitment to your subscriber list because the bigger your list grows, the more profits you will be able to generate from it.

There Are Many Ways In Which A Targeted Opt-in Email List Can Earn You Serious Money
Even without considering the critical role your free email publication and opt-in email list will play in making your second email publication profitable, there are numerous ways you can profit from a large opt-in email list. There are many online entrepreneurs who make a very good living from a single opt-in email list of one or two thousand email addresses. An opt-in email list of only 10,000 can earn you a fortune.

Apart from being able to carry valuable ads in your email publication that should be your main source of income, you can advertise your own special products narrowly targeted at your list. You can advertise affiliate products or even simply refer the traffic to your Adsense blogs to earn from clicks on the Adsense ads posted there. There are actually dozens of ways to make serious money from your list, even before you refer them to your paid subscription email publication.

Christopher Kyalo is a successful online publisher and entrepreneur. Read the second part of this article in a free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com

HTML Email Newsletter Designs for Better Results

2006-02-27T22:54:00.002-08:00

HTML Email Newsletter Designs for Better Results

By netgeek06

The thing to remember when creating an email newsletter is to make the email newsletter design as attractive and interesting for a reader to get interested in reading it. To make the newsletter design attractive, one can either get the newsletter design done professionally by some newsletter design agency or by downloading a newsletter design software available in the website, and following it’s tutorials to get the newsletter done. Of course, for better results, the professionalism is better.

Here, at a fixed price, they have their newsletter designers create various newsletter design samples for you to choose from. If you find a design that you like, they will make any changes to it for you, to finally get the newsletter design you require.

In case you plan to design the newsletter design by yourself, there are various software available, wherein there are email newsletter templates for you to choose from.

There are various template packs available for purchase in addition to the templates that are already in the newsletter design website. These template packs are additional email template designs packed in packs for the user. When you design a company newsletter template, remember that the newsletter format is important. You can choose the format from text, HTML or a combination of both, as there have both advantages and disadvantages in them.

It is up to you to decide which format to use for your requirements. The newsletter layout is also as important as the email newsletter design. Layout is the working of the different elements of the email newsletter in harmony, to enhance the value of the newsletter to the readers. For a reader to subscribe and unsubscribe to the online newsletter, make sure you have a reply-to email address, which has an auto-responder to let the reader know that their email has been received and is being processed.

This article was written by Thomson Chemmanoor a search engine optimization expert and webmaster who operates websites like http://www.articlenetworks.com. To read more about this HTML email newsletter , HTML email design article visit You can republish the articles without changing the content and the bio box.

Anti-Spammers Need To Develop Better Manners

2006-02-27T22:54:00.001-08:00

Anti-Spammers Need To Develop Better Manners

By Stephen Pope

I sent my e-zine out last week and I received a copy of it back. It had been forwarded to me by a subscriber. In the subject line was a two word sentence; since most publications and websites frown upon vulgarity, obscenity, and profanity, I have spared you the exact wording. Be assured, however, that Miss Manners would definitely not approve.

It is understandable the frustration that people feel when they are inundated with unsolicited commercial e-mail. I myself get more than my fair share.

Despite my Internet Service Provider (ISP) enabling a spam filter and in spite of configuring my own e-mail program filters, I still get spam.

However, the situation with my subscriber is different. He opted in and confirmed his subscription. I use an outside service to handle my mailing lists, in part, to protect myself from false spam complaints.

There are a number of possibilities here. Perhaps my dear subscriber forgot that he subscribed and honestly believed that he received spam.

Another possibility is that he didn't enjoy the content. The correct response when someone offers you something you don't want is "No, thank you" not "Expletive deleted".

If you are offered dessert after dinner by your host and you don't want any, simply say "No, thanks." If you accept one piece of pie and then you're offered another, you may either accept or decline.

My subscriber could simply have unsubscribed. Instead, he retaliated (either because he believes I'm spamming him or he doesn't like the newsletter).

He said "yes" when he subscribed; he can always say "no" by unsubscribing. Again, "No, thank you" not "Expletive deleted".

Related to this rudeness is the ignorance some America Online, Inc. (AOL) subscribers show. By ignorance, I mean that they may not even realize they are doing anything wrong when they report e-mail they don't like as spam.

AOL makes it very easy for their subscribers to report spam. I would say they make it too easy.

Just click the button "Report Spam". Unfortunately, there is no notation near that button that says "If you subscribed, just unsubscribe." No, simply "Report Spam."

And they do. Rather than unsubscribe, some AOL subscribers will report your e-zine as spam. They opted in and subscribed. They confirmed their subscription by e-mail. Their name, e-mail address, IP address, and date and time of subscribing have all been recorded. But, they are reporting you as a spammer.

This, to me, goes beyond rude, as it could affect the reputation and livelihood of the one being reported.

I wish I could say that receiving obscenities or threats by e-mail is rare. Sadly, this is not the first time for me.

Among the many messages I receive are some that say that the e-mail I tried to send (from some strange or nonsensical name at my domain) was undeliverable or blocked and is being returned to me. Of course, I never sent that e-mail in the first place.

Occasionally, I receive rude (sometimes threatening) e-mails from people who thought I sent them some of these spoofed e-mails. This is the equivalent of swearing at and threatening someone who you believe allowed his dog to defecate on your lawn. The only problem is that the man doesn't have a dog.

Again, I sympathize with those who are irritated by spam. I just wish they would direct their indignation at the spammers instead of me. In fact, Miss Manners would have reminded us all that there is never any excuse for rudeness.

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years. To learn more about autoresponder services and other profitable Work at Home Small Business Ideas, visit: http://www.yenommarketinginc.com/autoresponders.html

2006-02-27T22:54:00.000-08:00

Autoresponder Services Improve Your Profits

By Stephen Pope

Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them.

Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have I lost my mind?

Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you might want to pay for an autoresponder service.

1. Sequential Autoresponders: Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships with paid autoresponder services can thus increase your sales.

2. Tracking Capabilities: The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns.

3. Deliverability: A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web host's mailing list program. Improving newsletter delivery with paid autoresponder services will improve your bottom line.

4. Legal Protection: Since the e-mails you send are hosted on the autoresponder service's servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Protect yourself legally with paid autoresponder services.

You could also consider buying an autoresponder program (or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages.

For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection.

Paid autoresponder services, with their many advantages over other autoresponder systems, can increase your business profits.

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years. For more information about autoresponders and other profitable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com/autoresponders.html

Email Marketing - The Lifeline Of Your Internet Business

2006-02-27T22:42:00.001-08:00

Email Marketing - The Lifeline Of Your Internet Business

By Gerrick

It is not unusual to have high ranking at the Search engines yet see low conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen? With all other things being almost equal, good web design, good sales copy, quality products, it is highly probable the other person has an effective email marketing campaign set in place.

It is a so-called ‘known secret’ of successful online marketers that the lifeline of any Internet business is email marketing. It brings longevity to your business. If you hope to make a long term living off your Internet business, you need to give serious thought to email marketing if you haven’t done so.

I started off my Internet business without seeing the need for email marketing. I spent a lot of time on SEO. Then one day this question dawned upon me. What am I to do with the traffic that would show up at my door?

It is a known fact that not many people will buy your product or service on their first visit to your website. Yes, some may buy the products that you are promoting but the majority won’t. The vast majority may never come this way again. You stand to lose substantial traffic in this way. Then what about those who bought something? How can they become your lifelong customers?

No wonder, successful online marketers have an effective follow-up system that allows them to touch base with their visitors. What better cost effective way to do so than through email.

4 Benefits of Email Marketing:

1.Gives visitors a personal touch to your online business. Email communication is the most cost effective way at present to touch base with your website visitors.

In a highly impersonalized world of Internet marketing, simple personalized email communiqués can do wonders for your Internet business.

2.Allows you to build credibility and trust with your visitors. You can achieve this by conducting short courses in the area of your expertise through email. The courses you conduct must be relevant to the products or services you are promoting on your website.

For example, if you are promoting weight loss products, you may conduct a short course like 30 days to lose weight. People are more disposed to buy your product or service if they gain confidence through the information you have provided.

3.Exposes visitors to your product or service. Sales statistics reveal that most people need to be exposed to an offer 7 times or more before they buy. You have no way of exposing your products or services before your website visitors except through Email marketing.

4.Turns first time buyers into lifelong customers. Email marketing is an effective way to update your customers of your latest products and services.

Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You will endear first time buyers to you, and turn them into lifelong customers.

After all been said, how to get visitors to leave behind their email address? Nobody will give something in exchange for nothing. Offer a free e-book, or software, or email course, or newsletter in exchange for your visitors’ names and email addresses. This is by no means tricking people into giving their email address. In the first place, your visitors have some expressed interest when they came by your website. Your job is to continue to arouse their interest that they want to know more about what you have to offer them.

The names and email addresses you collect is called an opt-in email list. With it you can touch base with your visitors without being accused of spamming.

Follow-up with personalized email communiqué, offer relevant information and leads. Don’t turn your email communiqué into one big sales letter. It puts people off. If they unsubscribe from your mailing list, it’s your loss. Say goodbye to your potential customers.

You cannot maintain the number one spot at the Search engines all the time. Other webmasters will overtake you sooner or later. However, this does not diminish the importance of Search Engine Optimization. For long-term success, SEO and an effective email marketing campaign are needful.

Gerrick W
gw@1stinternetmarketingsolution.com
Information and Software Tools You Need
to Effectively Promote Your Online Business.
Visit: http://www.1stinternetmarketingsolution.com

5 Surefire Tips for Effective Email Marketing

2006-02-27T22:42:00.000-08:00

5 Surefire Tips for Effective Email Marketing

By Rob Burko

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:

1. Spam! Spam! Spam! I don't need any Viagra!
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there's such hostility towards the industry. But spam filters, bulk folders and "report spam" features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.

So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their "safe senders" list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers' inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.

2. Images and formatting: Why do my emails look broken?
Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are "broken."

This was actually something that came up during Eliteweb's beta-testing phases, as we had a client in the Canadian Government whose recipients were mostly using highly secure email programs. The solution we came up has now become one of our key competitive advantages.

What Eliteweb does is it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users' behaviors, even if they are reading your email campaign at the secure web location.

3. Personalization and relevant content: In a business e-mail, one size does not fit all.
In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.

But your coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the "from" field. So it's a good idea to make sure your company name is clearly stated there. Another major factor is the "subject" line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

4. Click-through and conversion: Show me the money!
So the user has opened your email and read the content. Great. But where's the sale? There's good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.

There's no need to fret if your company doesn't fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.

5. Stats tracking: who are my real consumers?
E-mail marketing is an increasingly popular tool in effective CRM, and it's about time more businesses recognize that. First off, if your provider's email services for business do not include detailed, real-time tracking, you're getting a raw deal. Real-time tracking is now an industry standard, and it's highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).

But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they're "flying blind." WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there's still a lot of work to be done.

In email marketing, a blind shot won't take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.

Robert Burko is the president and founder of Eliteweb.cc, a web portal that provides Fortune 500 solutions for small and medium-sized businesses. Eliteweb.cc's Elite Email Marketing program is optimized for all the above tips.

Working The Web

2006-02-27T03:26:00.000-08:00

Working The Web

By Jack Palone

MICROSOFT'S BILL GATES HAS BEEN QUOTED AS SAYING THAT ANY stage business that doesn't rich person a "dot com' after its name by the class 2000, isn't really in byplay. Five or six years ago, many of us might wealthy person balked at that, merely today it's evident that the Net is turning come out to be all that pundits said it would be. Last Christmas alone, 7.8 1000000 people bought merchandise online, ringing up receipts totaling $4.1 billion. This season, the figure of shoppers is expected to jump to over 24 one thousand thousand. Still, for many blackness occupation owners, the lingering question isn't whether Websites work simply whether they work for Black businesses. To that question, experts answer, yes, they tin.

The identification number of Black person-owned businesses successfully leveraging the might of the Cyberspace is steadily increasing. Patrick McElroy, a former Website architect and creator of the search engine and directory World Wide is actively conducting research into the size of the World Wide Web's Negro line population. He says that without a doubt, "It's on the rise." He strongly warns Negroid businesses against waiting practically longer to establish a WWW presence. "The is not a fad. It's a proven medium, and it's going to be an ingrained part of our culture." There were 83.4 meg adults ages 16 or older accessing the as of April of this yr, according to Intelliquest. And Nielsen predicts 132.7 a million by the 2000.

The size and nature of the World Wide Network tin can make getting started challenging. Best assured, you don't give birth to be a tech head to get involved. It's easier now than it ever was, and the benefits ar real. Continued from page 1. In the two years the Prom Guide site has been online, Bowen has spent less than $5,000 construction, tweaking and maintaining it. He relied heavily on a couturier in the beginning, just like many ambitious Net shop owners, he's learned a lot about development and now does a lot of the site's regular upkeep himself.

Another significant advantage that some overlook: competitive mightiness. In the high-tech solutions arena, prospects typically ask integrators to submit proposals or bids. If you don't deliver a Website, you could be of the running. Companies with well-executed Websites taken More seriously than those without them and reaching new to(p) territories, edifice allies and creating unexampled revenue streams. Sure, a smart Website takes money.

Jack Palone http://www.theinfobunker.net