Send email marketing newsletters on time

If part of your email marketing involves sending a weekly marketing newsletter, you should stick to that weekly schedule.

If at all possible, you should not only send your marketing newsletter at the same day of the week each week, but also at the same time. If you promise a weekly marketing newsletter, recipients expect a new issue in their Inbox every week.

If you cannot fulfill that promise, this will reflect on your credibility not only as a newsletter publisher, but also as a merchant.